Taking Red Pen to Past Predictions
We are in a golden age for technology industry prediction articles. A Google search for “2023 tech industry predictions” finds 212 million results. Turn to just about any mainstream technology or business publication and you’ll see a recent piece compiling commentary from glamourous lists of CEOs and innovators. Setting aside the obvious technological advancements in […]
5 Ways PR Pros Can Use ChatGPT to Accelerate Their Work
PR pros in every single market need to pay attention to AI content generation tools. If you don’t figure out how to use them, you’re going to be replaced by them. No, not now. Tools like ChatGPT are a long way from being able to engage in media relations—but they are lot closer than I […]
Managing Stress and Maintaining Morale in a Round-the-Clock Business
If you work in public relations, you must be “always on.” As a PR professional, properly managing stress and maintaining high morale is key to thriving in your role. This isn’t unique to public relations. No matter what field you work in, you’ll most likely have to work overtime or during off hours at some […]
Quick Brown Foxes, Lazy Dogs, and a Properly Produced Story
If you attended school taught primarily in English, you’ve likely heard this sentence before: The quick brown fox jumps over the lazy dog. This sentence is famous for the story behind it, but that story is not about the fox or the dog or the dynamics between wild and domesticated animals. The story is about […]
Is Your Content Sticky Enough? How PR Pros Squeeze Fresh Glue into Your Strategy
Did the word “sticky” in the title grab your attention? The first time I saw the word used in reference to content writing, I certainly made a face. A lot of things are sticky – and while you might be rattling off normal adhesives like tape and glue, my brain defaulted to things I’d rather […]