How to: Prep for CEDIA Expo Like a Pro
We’re experiencing the same level of disbelief as you are. It’s only the beginning of August and the countdown to our industry’s next biggest tradeshow, CEDIA Expo, has already begun. You may be asking yourself: Where did the summer go? How do I best prepare my company for the upcoming show? For that first question, […]
To Keep Growing, Pro AV Needs to Stop Graying
Fresh off his first InfoComm, Caster’s Robert Simms realizes Pro AV needs to stop graying if it wants to keep growing CNN journalist Harry Enten wrote the following passage in early April as the baseball season kicked off: “When my father, born in 1927, was my age, Opening Day was one of the biggest events […]
Three Journalism Trends and What They Mean for PR Pros (and Their Clients)
As a tech-based PR firm, we are always following the trends. Maybe it’s the news-junkie in each of us that needs to be fed on a daily basis, but either way, we’re always immersed in the latest stories, the drama that hatched overnight, or the newest viral recipe hitting TikTok. Being able to decipher the […]
Life After College During a Pandemic
I’m a planner. I love the anticipation before milestone events, enjoying them many times over in my mind as I prepare for the big day. I enjoy the satisfaction of designing my own path and following it to the end. But, as the old Yiddish proverb states, “Man plans and God laughs.” I had arrived […]