Onboarding with a PR Agency: 4 Step Process
So you’ve decided to hire a PR agency – what should the onboarding process look like? In this blog, I’ll talk about what it’s like to start a PR engagement and the four key components of the onboarding process that set the foundation for success. PR is not a tap that can be turned on […]
How to: Prep for CEDIA Expo Like a Pro
We’re experiencing the same level of disbelief as you are. It’s only the beginning of August and the countdown to our industry’s next biggest tradeshow, CEDIA Expo, has already begun. You may be asking yourself: Where did the summer go? How do I best prepare my company for the upcoming show? For that first question, […]
To Keep Growing, Pro AV Needs to Stop Graying
Fresh off his first InfoComm, Caster’s Robert Simms realizes Pro AV needs to stop graying if it wants to keep growing CNN journalist Harry Enten wrote the following passage in early April as the baseball season kicked off: “When my father, born in 1927, was my age, Opening Day was one of the biggest events […]
Three Journalism Trends and What They Mean for PR Pros (and Their Clients)
As a tech-based PR firm, we are always following the trends. Maybe it’s the news-junkie in each of us that needs to be fed on a daily basis, but either way, we’re always immersed in the latest stories, the drama that hatched overnight, or the newest viral recipe hitting TikTok. Being able to decipher the […]