PR fails

Lessons From The PR Fails of 2021 (So Far)

Ah, the dreaded #PRFail: we’ve all seen our share. Sometimes, the hashtag is attached to a thoughtless publicity stunt on social media; sometimes, it’s a serious crisis, handled poorly.  As public relations professionals, it’s our job to analyze how corporate communications are likely to make the audience feel so we can avoid PR fails. For […]

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How PR Can Help Impact Your Bottom Line

Public relations can be a crucial element to the success of home technology companies. PR is about telling stories to build brand reputation and can help impact their bottom line. Traditionally, PR helps develop a company’s reputation through various forms of media including print, online, TV and radio/podcasts, by telling a compelling story about a […]

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Top Five Social Media Fails of 2013

By: Allie Herzog While there have been many unfortunate social media blunders this year, we can thank (or shame) Home Depot for adding another one to the list just yesterday. Home Depot tweeted an incredibly inappropriate and offensive photo and caption, and its so-called apologies in the aftermath also fell short. You would think that […]

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