Don’t Wait for the Fire: A PR Crisis Management Refresher
No one ever wants to deal with a crisis—but in business, it’s not a matter of if, but when. Whether you’re navigating customer backlash, public mistakes, or external curveballs like the new wave of tariffs on imported goods, how you respond defines how your brand is perceived long after the headlines fade. Here is your […]
It’s Time to Ditch the Clichés and Let Your Press Release Tell a Real Story
Press releases have become a battlefield of buzzwords, with every company claiming to be “revolutionary,” “groundbreaking” or “cutting-edge.” It’s no surprise that reporters are rolling their eyes. As ADWEEK highlights, the overuse of clichés is diluting the effectiveness of these communications. Instead of captivating an audience, brands are chasing after attention with empty phrases. Get […]
Get Real: The Importance of Being Transparent With Your PR Team
A well-crafted narrative. Consistent, disciplined messaging. Punchy, memorable soundbites. For any given question, a perfectly calibrated answer that draws your interlocutor’s attention to the facts and trends you want to highlight, carefully avoiding any topics you’re not willing to see in print. These are some of the outputs of a functional PR program. They cannot […]
From Caterpillar to Butterfly: How PR Agencies Guide Effective Change Communication
My kindergarten class raised butterflies. We watched as caterpillars evolved from teeny eggs into fuzzy, striped caterpillars and eventually evolved into chrysalises to begin one of nature’s most impressive transformations. As the magic unfolded in a small, netted habitat, our teacher explained each stage of development. However, one of my classmates was out sick for […]
3 Areas to Embrace the PR & Marketing Overlap
There are times when marketing and PR can be pitted against each other as bitter rivals—competing for budget, staff, and priority within an organization. But, here’s a hot take: You don’t have to separate your PR & marketing strategies – and it may be better not to! Don’t get me wrong: On its own, PR […]