Get Real: The Importance of Being Transparent With Your PR Team
A well-crafted narrative. Consistent, disciplined messaging. Punchy, memorable soundbites. For any given question, a perfectly calibrated answer that draws your interlocutor’s attention to the facts and trends you want to highlight, carefully avoiding any topics you’re not willing to see in print. These are some of the outputs of a functional PR program. They cannot […]
From Caterpillar to Butterfly: How PR Agencies Guide Effective Change Communication
My kindergarten class raised butterflies. We watched as caterpillars evolved from teeny eggs into fuzzy, striped caterpillars and eventually evolved into chrysalises to begin one of nature’s most impressive transformations. As the magic unfolded in a small, netted habitat, our teacher explained each stage of development. However, one of my classmates was out sick for […]
Leveraging Awards in your PR Strategy
Between the months of November and February every year, Awards season in Hollywood ratchets up as celebs, directors, musicians, and costume designers alike wait to hear if their project has caught the attention of awards judges. The next Meryl Streep may be discovered in this year’s selections. From the Emmys to the SAG Awards, Grammys […]
3 Social Media Engagement Lessons from Elmo’s Viral X Post
“How are you doing?” It’s one of the most loaded questions we hear nowadays. We often find ourselves at a crossroads, unsure whether we should respond with a polite but generic “I’m well, how about you?” or be truthful about our current state. Amid economic pressures, political turmoil, global conflicts, family matters, and personal burnout, […]
Layoff Messaging for Tech Companies
The pandemic hiring spree was a zero-interest rate phenomenon: We’ve seen over 300,000 tech layoffs in the past two years, and we’re on track to hit half a million total by 2025. Throughout this nonstop cycle of tech layoff news, we’ve seen every communication approach imaginable, from graceful statements to disorganized scrambling and shamefaced silence. […]