Public Relations

Taking Red Pen to Past Predictions

Taking Red Pen to Past Predictions

We are in a golden age for technology industry prediction articles. A Google search for “2023 tech industry predictions” finds 212 million results. Turn to just about any mainstream technology or business publication and you’ll see a recent piece compiling commentary from glamourous lists of CEOs and innovators. Setting aside the obvious technological advancements in […]

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5 Ways PR Pros Can Use ChatGPT to Accelerate Their Work

PR pros in every single market need to pay attention to AI content generation tools. If you don’t figure out how to use them, you’re going to be replaced by them. No, not now. Tools like ChatGPT are a long way from being able to engage in media relations—but they are lot closer than I […]

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PR Fails from 2022 and What We Can Learn from Them – Part 2

Last week, we dove into three of the biggest PR debacles in politics, tech, and finance: Liz Truss versus lettuce, Elon Musk versus Twitter, and SBF versus his own ability to shut up. This week, we’ll examine what we can learn from some of year’s worst communications screw-ups in fashion, music, and sports. Know When […]

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Managing Stress and Maintaining Morale in a Round-the-Clock Business

If you work in public relations, you must be “always on.” As a PR professional, properly managing stress and maintaining high morale is key to thriving in your role. This isn’t unique to public relations. No matter what field you work in, you’ll most likely have to work overtime or during off hours at some […]

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Quick Brown Fox Story

Quick Brown Foxes, Lazy Dogs, and a Properly Produced Story

If you attended school taught primarily in English, you’ve likely heard this sentence before: The quick brown fox jumps over the lazy dog. This sentence is famous for the story behind it, but that story is not about the fox or the dog or the dynamics between wild and domesticated animals. The story is about […]

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