Public Relations

Pros and Cons: A Fast News Cycle, Twitter Replies, and Virtual Events

The pandemic has disrupted our lives, and the PR industry hasn’t been unscathed. But this is nothing new for PR pros – we’re always staying on top of trends, news, and tactics to tell stories, engage audiences, and develop content. Over the last few months, some of the changes to the PR world include a […]

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Caster Communications Recognized by PRNEWS Agency Elite Top 100

This week, we are delighted to announce Caster’s recognition in the PRNEWS Agency Elite Top 100, stemming from the achievements of the firm’s consistent and driven ability to innovate, strategize, and deliver results. This acknowledgement is a testament to the proverb that good things come in small packages; while our team is stationed in quaint […]

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Three Reasons to Consider Sponsored PR & Content

Public relations, like any other business function, continues to shift and evolve – particularly in the post-COVID era of uncertainty, what works in PR continues to look different on a month to month basis. While we’re strong proponents of the power of organic PR and media relations, targeted outreach, understanding journalists and serving as resources […]

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Crestron Flex-R Series

The Future of Work Looks Different for All of Us

Work from anywhere is trending. As a person who really, really likes the office, I found the shift to remote work really tough. In my office, which was designed by me for me, and where I have typed, pitched, chatted, fretted, strategized, and vented for 20 years, working anywhere doesn’t resonate. But I know I […]

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Pandemic PR So Far: Tips from the Trenches

The pandemic has invoked rapid changes to almost everything we do. As PR pros, we’ve responded just as quickly as major trade shows shifted online for the first time, editors and writers flip-flopped around to adjust to the virus-distorted news cycle, and brands were faced with all types of uncertainty. Just over two months ago, […]

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