Public Relations

Wellness in the Workplace: Combat Stress to Be Your Best

The entire Caster Crew has been hitting it out of the park the past several months with insightful blogs to help readers cope with the new way of working and doing business. Recently, the team has penned blogs on working from home do’s and don’ts, how to make the most of your next virtual event, […]

Read More


Prepare Your Digital Presence and Practices for the Online Movement

Day-to-day life, business operations, fun activities, etc. have gone through a dramatic change in this pandemic. Business re-openings are beginning across the country, but many are continuing to shelter in place and work from home. Doing so is shifting everything online, from socializing with friends and family, joining fitness classes, and networking with businesses and […]

Read More


Maximizing Interaction on Your Next Virtual Conference

Maximizing Interaction on Your Next Virtual Conference

As we quickly move into the summer, still under stay-at-home order in many states, with our large events and gatherings, in most cases, cancelled, we are seeing events become virtual to keep people connected and learning and to allow companies to continue showcasing their technology and products. However, event organizers, individual companies, and groups are […]

Read More


How to Maintain PR Relationships During Times of Uncertainty

Globally, we are facing unprecedented times. Everything has changed, including how we perform the daily duties of our jobs. At Caster, we are fortunate enough to have established a client base within industries that have been able to stay afloat during the COVID-19 pandemic, which is keeping our team, and the media busy during all […]

Read More


Ninety-Nine Problems but a Pitch Ain’t One! Learning the Art of Media Pitching

One of my favorite parts of graduating from the University of Rhode Island’s public relations program in May 2019 was decorating my graduation cap with a witty PR pun that I had thought of a year before commencement day rolled around. Tacky foam letters sprawled across an overly bedazzled, deep blue, and glittery mortarboard, spelled […]

Read More