Managing Stress and Maintaining Morale in a Round-the-Clock Business
If you work in public relations, you must be “always on.” As a PR professional, properly managing stress and maintaining high morale is key to thriving in your role. This isn’t unique to public relations. No matter what field you work in, you’ll most likely have to work overtime or during off hours at some […]
Quick Brown Foxes, Lazy Dogs, and a Properly Produced Story
If you attended school taught primarily in English, you’ve likely heard this sentence before: The quick brown fox jumps over the lazy dog. This sentence is famous for the story behind it, but that story is not about the fox or the dog or the dynamics between wild and domesticated animals. The story is about […]
Onboarding with a PR Agency: 4 Step Process
So you’ve decided to hire a PR agency – what should the onboarding process look like? In this blog, I’ll talk about what it’s like to start a PR engagement and the four key components of the onboarding process that set the foundation for success. PR is not a tap that can be turned on […]
The PR Genius of Drag Queens
I draw a lot of inspiration from drag queens—and I don’t just mean the abundance of leopard print in my closet. Drag performers are savvy communicators, haunting storytellers, detail-oriented obsessives, and improv geniuses. They’re daring, passionate, smart, and above all, memorable. Frankly, as a PR pro, that’s everything I hope to be. The closest I’ve […]
Can You Handle The Truth? Your Company Isn’t Ready For PR
We believe – deeply – in the power of public relations, but, there’s an elephant in the room: not every company is ready for a PR Agency. There we said it. Many people think that marketing and public relations are one and the same (seriously, my favorite party topic). If you’re actually going to pay […]