AI Search vs. Google: Why PR is the New SEO Strategy
The foundation of search engine optimization (SEO) is shifting beneath our feet. AI-driven tools like ChatGPT, Perplexity, and Google’s AI Overviews have already altered how we search for information. That means instead of chasing clicks through keyword stuffing or backlinks, forward-thinking brands need to invest in what truly matters: credibility. That’s where public relations comes […]
A Short Story About Long-Tail Keywords…and Why They’re Important
Search Engine Optimization (SEO) is a lot of fun…at least to me. It’s like solving a word puzzle using strategic thinking or, as I sometimes call it, “word chess.” While good content is engaging, digestible, and easy to understand, the SEO side of my brain also wants to ensure it answers specific questions and provides […]