Unlocking B2B Content Marketing Success: Strategies That Drive Conversions
If you’re responsible for overseeing B2B marketing, you know that attracting clients isn’t just about flashy ads or catchy jingles. It’s about crafting meaningful conversations and building relationships—and that’s where we excel. At Caster, we specialize in turning informative content into lasting business relationships. According to LinkedIn’s B2B Marketing Benchmark from June 2023, lead generation […]
4 Tips for Getting Started with LinkedIn Advertising
If you’re interested in improving your brand’s public relations strategy, you might not know that a stellar social media plan can be a crucial component of PR success. Caster has a long history of integrating earned, shared, and paid social campaigns into our clients’ PR and marketing programs. Our deep knowledge of client industries gives […]
Relevant is Better Than Viral
It has been a brutal year for the media industry. The last month alone has ushered in the closure of BuzzFeed News, MTV News, and bankruptcy filings for Vice Media. In April ESPN, ABC News, National Geographic, and Vox all cut their headcount. In general, as our team updates our media lists and follows up […]
A Note From Hanna
In college, I had the dictionary definition of “public relations” memorized. Whenever anyone asked what I studied, I recited that definition—because quite frankly, without working experience, I wasn’t sure what public relations really was. I understood my coursework. I received high accolades and great feedback from my professors. For some reason, though, whenever I tried […]
Beyond the Building: Welcoming Fresh Ideas from Across the Country
During the 22 years Caster has been in business, Kimberly Lancaster, president and founder, was fairly resistant to the idea of operating with a large-scale remote team. Being a team big on culture and a hands-on work environment, a distributed work force disrupted the belief system Caster held dearly. With the hiring of our Toronto-based […]