Should We Still Be on Twitter?
Twitter debuted when I was in college – the concept of social media and digital marketing was SO NEW that there was not a single course on it yet. Some professors even questioned the legitimacy of these new platforms. How could this really be the future of media? Did I just date myself? Yep. When […]
Social Media Trends to Watch in 2023
One of the best parts of working in PR is that no two days are the same. I spend my days on my toes in anticipation of what’s to come – ready to learn, react and pivot at any moment. Living for the element of surprise makes me especially fond of social strategy. Year-over-year for […]
Building a Healthy Hybrid Culture
When hiring remote team members without ever having met physically, it can be a challenge to build a healthy hybrid culture. So much of a company’s social fabric is woven in-person and videoconferencing, though it has improved leaps and bounds in the last 18 months, still leaves a lot of “interpersonal osmosis” to be desired. […]
Experienced Advice on Instagram Takeovers
Your employees are a great resource for growing your social media presence and increasing engagement, but a lot of companies are afraid to incorporate them into official messaging through efforts like Instagram takeovers. There are risks to giving employees the reins on social, but the potential benefits are huge: you get to show off your […]
How to Effectively Manage a B2B Social Media Account
At Caster, we believe every business, whether it is B2B, B2C, or B2B2C, benefits from implementing a strategic social media presence, but oftentimes we hear from new B2B clients, “why do we need to be on social media anyway?” Here’s why: Social media offers an enormous potential to reach target audiences at little-to-no cost. It […]