tech

Tech PR Tunes

How Your Morning Music Choices Can Fire You Up For A Busy Day Of PR   Commuting to work can be a drag, especially if there aren’t any good songs on the radio. Psychologically, music is much more than just entertainment. Music can promote relaxation, boost energy, and even improve memory. Listening to upbeat music […]

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A Note From Hanna

In college, I had the dictionary definition of “public relations” memorized. Whenever anyone asked what I studied, I recited that definition—because quite frankly, without working experience, I wasn’t sure what public relations really was. I understood my coursework. I received high accolades and great feedback from my professors. For some reason, though, whenever I tried […]

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Tech’s Diversity Issues Need Community-Based Solutions

The lack of diversity in STEM fields is a problem – not just for underrepresented communities, but for the industry itself.  Homogenous groups of scientists do less influential science. Less diverse design teams are less creative. The unconscious bias of coders becomes the unconscious bias of code: which in turn, becomes a PR nightmare for […]

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Knowledge is Power, But Beware the Jargon: Tips for Writing for Any Industry

Gaining detailed knowledge of a new subject can be challenging. Such is the constant quest of a PR professional, especially those of us in tech PR, who keep up with evolving and emerging trends and absorb news to create storylines and write content.

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Digitization of Industries & its Impact on PR

There is an increasing digital urgency across many industries to adopt new technology that will drive innovation and disruption. Digital transformation enables unparalleled opportunities for value creation. It used to take Fortune 500 companies an average of 20 years to reach a billion dollar valuation; today, digital start-ups can get there in just four years. […]

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