tech

Building a Healthy Workplace Culture within a Hybrid PR Team

When hiring remote team members without ever having met physically, it can be a challenge to cleanly assimilate them into a company’s culture. So much of a company’s social fabric is woven in-person and videoconferencing, though it has improved leaps and bounds in the last 18 months, still leaves a lot of “interpersonal osmosis” to […]

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Tech PR Tunes

How Your Morning Music Choices Can Fire You Up For A Busy Day Of PR   Commuting to work can be a drag, especially if there aren’t any good songs on the radio. Psychologically, music is much more than just entertainment. Music can promote relaxation, boost energy, and even improve memory. Listening to upbeat music […]

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A Note From Hanna

In college, I had the dictionary definition of “public relations” memorized. Whenever anyone asked what I studied, I recited that definition—because quite frankly, without working experience, I wasn’t sure what public relations really was. I understood my coursework. I received high accolades and great feedback from my professors. For some reason, though, whenever I tried […]

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Tech’s Diversity Issues Need Community-Based Solutions

The lack of diversity in STEM fields is a problem – not just for underrepresented communities, but for the industry itself.  Homogenous groups of scientists do less influential science. Less diverse design teams are less creative. The unconscious bias of coders becomes the unconscious bias of code: which in turn, becomes a PR nightmare for […]

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Knowledge is Power, But Beware the Jargon: Tips for Writing for Any Industry

Gaining detailed knowledge of a new subject can be challenging. Such is the constant quest of a PR professional, especially those of us in tech PR, who keep up with evolving and emerging trends and absorb news to create storylines and write content.

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