Artificial Intelligence

Four PR Trends to Watch in 2024

As we finish a rousing chorus of “Auld Lang Syne” and dump out the flat champagne, it’s time to talk about where PR is heading next. In the last year, we saw speedy evolution (AI), scaling back (the bird app or whatever it’s called this week), and a multitude of shifts in how the world […]

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ChatGPT Won’t Replace Your PR Team

  The Caster team has been encouraged to try AI out in all of its various forms and to see where it does and doesn’t hit the mark. As folks working in the tech industry, it’s part of our job to keep tabs on the evolving role of tools that might help us or potentially […]

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