Start Your CES Engines
Having just spent a long weekend in the mountains, I can safely report that “peak foliage season” is well underway in New England, but as usual, it’s going by fast. Our region is already enjoying the final stretch of vibrant red, yellow, and orange leaves before they fall. It is a truly beautiful time of […]
Exhibiting at CEDIA Expo? Here’s How to Prep Like a Pro
It’s the middle of summer, and while you might be planning when you can take your next beach day or which ice cream shop you want to try next, we’re thinking about CEDIA Expo 2024. The next 6 weeks are going to fly by, and you’ll get a notification to check into your flight to […]
How Caster Supports Clients at Trade Shows
I love putting on a show. Weeks of hard work, late nights and practice beyond the point of perfection, all for that glorious moment where you share it with the world: It’s an electrifying high. No wonder that, once my high school theater and college a cappella days were behind me, I found myself drawn […]
What CES Can Tell Us About the Media Landscape for 2024
The year’s biggest tech show has come and gone: In the aftermath of CES, the Caster crew dissected our onsite experiences and overall media coverage of the show. We spotted some media trends that could have an enduring impact on the tech PR landscape in the year ahead. There is no denying that CES is […]
CES Prep Starts Now
If you’ve visited any physical retail location recently, you may have already fallen victim to the phenomenon known as “Christmas Creep.” This “holiday hurry up” experience is best summarized as seeing twinkle lights, wreaths and inflatable Santa yard décor hit the shelves before spooky season has even had a chance to start. While retail locations […]