Trade Shows

Prep Like a Pro for CEDIA Expo

We’re experiencing the same level of disbelief as you are. It’s only the beginning of August and the countdown to our industry’s next biggest tradeshow, CEDIA Expo, has already begun. You may be asking yourself: Where did the summer go? How do I best prepare my company for the upcoming show? For that first question, […]

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Pro AV Needs to Stop Graying

To Keep Growing, Pro AV Needs to Stop Graying

Fresh off his first InfoComm, Caster’s Robert Simms realizes Pro AV needs to stop graying if it wants to keep growing CNN journalist Harry Enten wrote the following passage in early April as the baseball season kicked off: “When my father, born in 1927, was my age, Opening Day was one of the biggest events […]

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What Session Abstracts and Session IPAs have in Common

Whether for white papers, webinars, or especially speaking session submissions, the humble abstract plays a pivotal role in attracting attention, sparking legitimate interest, and showing a bit of style. The art of the abstract is a tricky one to master but it begins with an assessment of what an abstract is and what an abstract […]

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Managing Clients and Press Through Virtual Events

If there’s one thing we’ve learned this year, it’s that virtual events simply cannot mimic the real deal experience, but they have proven to be a sensible and cost-effective solution when in-person events are not possible. While the Caster team has sat (from our desks) front row center at several virtual shows and events within […]

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Social Media and Case Studies for Dealers: A Q+A with Caster from the AVNation #LFHSummit

This past week, the Caster Crew had pleasure of joining the first residential AVNation LFH Summit. We joined #AVTweeps from around the country and many of our clients who presented from home at this virtual event that offered education, trainings, and networking events for the residential custom install industry. The Caster Crew shared some of […]

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