Trade Shows

What Session Abstracts and Session IPAs have in Common

Whether for white papers, webinars, or especially speaking session submissions, the humble abstract plays a pivotal role in attracting attention, sparking legitimate interest, and showing a bit of style. The art of the abstract is a tricky one to master but it begins with an assessment of what an abstract is and what an abstract […]

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Managing Clients and Press Through Virtual Events

If there’s one thing we’ve learned this year, it’s that virtual events simply cannot mimic the real deal experience, but they have proven to be a sensible and cost-effective solution when in-person events are not possible. While the Caster team has sat (from our desks) front row center at several virtual shows and events within […]

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Social Media and Case Studies for Dealers: A Q+A with Caster from the AVNation #LFHSummit

This past week, the Caster Crew had pleasure of joining the first residential AVNation LFH Summit. We joined #AVTweeps from around the country and many of our clients who presented from home at this virtual event that offered education, trainings, and networking events for the residential custom install industry. The Caster Crew shared some of […]

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Caster Communications Welcomes New Client Electrolux

Caster Communications, Inc., an award-winning consumer tech PR, social media, and consulting firm, has added a leading global appliance company Electrolux to its client roster ahead of KBIS 2020. With a legacy of award-winning sustainability and design paired with its Scandinavian heritage, Electrolux delivers beautiful appliances for homes and commercial kitchens. Placing the consumer at the […]

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Digitization of Industries & its Impact on PR

There is an increasing digital urgency across many industries to adopt new technology that will drive innovation and disruption. Digital transformation enables unparalleled opportunities for value creation. It used to take Fortune 500 companies an average of 20 years to reach a billion dollar valuation; today, digital start-ups can get there in just four years. […]

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