Whoa, We’re Halfway There: Caster Q2 2025 Highlights
We’ve reached the midpoint of 2025, and Caster is pausing before the headlong dive into CEDIA Expo and CES strategy to look back on a second quarter densely packed with client and agency wins. Media Highlights Caster secured multiple tier one earned media placements in Forbes and The Verge this quarter, elevating both new and […]
3 Areas to Embrace the PR & Marketing Overlap
There are times when marketing and PR can be pitted against each other as bitter rivals—competing for budget, staff, and priority within an organization. But, here’s a hot take: You don’t have to separate your PR & marketing strategies – and it may be better not to! Don’t get me wrong: On its own, PR […]
What is PR Worth?
Data is a religion among business leaders. Leading indicators are prophets, and lagging indicators form a holy text. Investments are laid at the altar of better data insights: 91.9 percent of Fortune 100 executives say they’re accelerating their companies’ investments in big data systems. At the same time, only 24 percent of those same executives […]
PR Fails from 2022 and What We Can Learn from Them – Part 2
Last week, we dove into three of the biggest PR debacles in politics, tech, and finance: Liz Truss versus lettuce, Elon Musk versus Twitter, and SBF versus his own ability to shut up. This week, we’ll examine what we can learn from some of year’s worst communications screw-ups in fashion, music, and sports. Know When […]
Three is a Magic Number
Caster scores a new client hat trick in October October was a busy month for Caster Communications. In between basking in all the press from CEDIA 2022, launching the seminal Crestron Modern Workplace Research Report, and starting 2023 plans, we signed three, count them, THREE extremely cool new clients. via GIPHY RTC RealTime Community was […]