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Why One-Off PR isn’t Effective

When I talk to people about public relations, occasionally I get Veruca Salt vibes. Do you remember the little girl from Charlie and The Chocolate Factory who obstinately declared: “Don’t care how, I want it now!”? This is how I feel about one-off public relations in place of what should be a carefully crafted, long-term […]

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Kayla's Blog

Can You Handle The Truth? Your Company Isn’t Ready For PR

We believe – deeply – in the power of public relations, but, there’s an elephant in the room: not every company is ready for a PR Agency.  There we said it.  Many people think that marketing and public relations are one and the same (seriously, my favorite party topic). If you’re actually going to pay […]

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Maximizing Your PR Efforts – What Are You Leaving on the Table?

To start things with an understatement, 2020 has been unprecedented. However, it’s December, or as some of my favorite memes about this year have stated, we’ve started the “12th level of Jumanji”. Putting the pandemic aside, across all businesses, December means end-of-year (EOY), contract renewals, and time set aside to review the efforts of the […]

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Caster Welcomes New Clients: Avocor, Enclave, Hunter Douglas, and Intellithings

It has been a SUPER busy summer at Caster Communications including client mergers and acquisitions, massive product and technology launches, influencer events in the Caribbean, and more. You’d think that would be enough to keep us busy, but because we’re suckers for feeding our brains by expanding, learning, and taking on the next challenge, we’ve […]

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Elements of a Case Study

A case study is a written showcase of work done by a company with specific attention paid to a problem that company solved, how they solved it, and what the end results were.  Case studies are a powerful tool you can leverage to provide credibility for your business. But how do you go about creating […]

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