Doing The Last-Second Launch Hokey-Pokey
You know how to do the Hokey Pokey, right? You’re in, you’re out, you shake things up and spin around. Finally, you end up right back where you started, but with newfound satisfaction: “That’s what it’s all about.” Sometimes, that’s exactly how a press release goes. Caster knows these steps well. Last month, a client […]
Let’s Get Technical: Embracing Specs in Tech PR
Caster’s clients run the gamut from multinational fortune 500 companies to stealth mode start-ups—just about the only thing they all have in common is a high incidence of engineering degrees in the C-Suite. With such a varied pool of clients, everything we do addresses a different audience, with widely varying level of technical expertise. We’re […]
Comma Chameleon
PR pros do a lot of writing and editing. If we’re not careful, we can wind up getting pretty high on our own supply in the process. We develop deeply ingrained preferences for our own habits, viewing stylistic differences as errors, corrections as affronts, and rewrites as assaults on our souls. Reader, I have not […]