The Problem
For any business, a key challenge is strategizing how to gain recognition amongst the competition. As Control4 morphed and grew to offer new audio and networking hardware brands, expanded dealer tools and support, and additional training tools and programs, its steady stream of news announcements weren’t always enough to elevate the product or program alone. Caster created awareness and recognition for Control4’s growth with emphasis on winning awards for new hardware and software solutions. Gaining prestigious industry award wins for Control4 distinguishes them from the competition while simultaneously meeting key performance markers of the executive team.
These award wins further established Control4 as a recognized and credible leader in its industry. Whether voted upon by dealers, industry peers, manufacturers, or consumers, or simply chosen by a panel of expert judges, awards are a giant validator. Control4 consistently differentiates itself from the competition by spotlighting its hardware and software, emphasizing its product ecosystem, and highlighting unique projects. What’s more, Control4 also builds trust among current and target customer base with the credibility that comes with industry award wins. The more quality awards Control4 maintains, the more likely media, analysts, investors, dealers, and consumers will regard the brand as a top-tier choice for their smart home.
