Public Relations & Marketing for

InfoComm 2026

Own the Conversation at InfoComm — Before, During, and After the Show

Helping AV, UC, collaboration, digital signage, and workplace technology brands turn trade show presence into media coverage, thought leadership, partnerships, and sales momentum.

Earned media placement validates your brand and drives

measurable growth.

Helping AV, UC, collaboration, digital signage, and workplace technology brands turn trade show presence into media coverage, thought leadership, partnerships, and sales momentum.

Schedule A Meeting

Schedule A Meeting

InfoComm remains one of the most important events for the professional AV industry, bringing together manufacturers, integrators, consultants, end users, media, analysts, and technology partners from across the AV and collaboration ecosystem. But exhibiting alone is not enough.

The brands that stand out at InfoComm 2026 are the ones that arrive with a clear story, scheduled media briefings, strategic announcements, executive visibility, and a post-show content plan already in motion.

Caster helps pro AV and workplace technology companies maximize visibility before, during, and after InfoComm through public relations, media strategy, thought leadership, content marketing, and industry storytelling.

InfoComm 2026

InfoComm 2026

Why InfoComm Still Matters for AV Brands

As outlined in The Guide to InfoComm 2026, editorial calendars, awards programs, and media opportunities surrounding InfoComm often begin months before the show itself.

From mainstream business press to specialized tech and trade outlets—including newsletters, podcasts, YouTubers, and influencers—our clients appear in the publications that shape markets and influence buying decisions. We know how to match the right story to the right outlet at the right time.

Media attention is concentrated, but fragmented
Media attention is concentrated, but fragmented
Media attention is concentrated, but fragmented

Editors, analysts, podcasters, influencers, and video teams are all covering the show differently. Brands need a coordinated media strategy to break through the noise.

Editors, analysts, podcasters, influencers, and video teams are all covering the show differently. Brands need a coordinated media strategy to break through the noise.

Editors, analysts, podcasters, influencers, and video teams are all covering the show differently. Brands need a coordinated media strategy to break through the noise.

Booth traffic alone is no longer enough
Booth traffic alone is no longer enough
Booth traffic alone is no longer enough

The strongest InfoComm programs start weeks before the show with briefing outreach, announcement planning, and executive positioning.

The strongest InfoComm programs start weeks before the show with briefing outreach, announcement planning, and executive positioning.

The strongest InfoComm programs start weeks before the show with briefing outreach, announcement planning, and executive positioning.

The real momentum happens after the show
The real momentum happens after the show
The real momentum happens after the show

Many companies lose visibility after InfoComm ends. Strategic follow-up, content amplification, and continued storytelling help extend the value of the event long after the booth comes down.

Many companies lose visibility after InfoComm ends. Strategic follow-up, content amplification, and continued storytelling help extend the value of the event long after the booth comes down.

Many companies lose visibility after InfoComm ends. Strategic follow-up, content amplification, and continued storytelling help extend the value of the event long after the booth comes down.

Build Digital Discoverability

Build Digital Discoverability

Caster also helps brands improve visibility across both traditional search and AI-driven discovery platforms through media coverage, structured website content, thought leadership, and owned content strategy. Recent industry analysis increasingly shows that earned editorial coverage carries more influence in AI-generated answers than syndicated press releases alone.

Caster also helps brands improve visibility across both traditional search and AI-driven discovery platforms through media coverage, structured website content, thought leadership, and owned content strategy. Recent industry analysis increasingly shows that earned editorial coverage carries more influence in AI-generated answers than syndicated press releases alone.

Caster also helps brands improve visibility across both traditional search and AI-driven discovery platforms through media coverage, structured website content, thought leadership, and owned content strategy. Recent industry analysis increasingly shows that earned editorial coverage carries more influence in AI-generated answers than syndicated press releases alone.

Schedule A Meeting

Schedule A Meeting

What We’d Be Doing If We Were Your Team at InfoComm

6–8 Weeks Before the Show
6–8 Weeks Before the Show

Messaging and narrative development, briefing outreach, press release planning, podcast and interview coordination, award program submissions

Messaging and narrative development, briefing outreach, press release planning, podcast and interview coordination, award program submissions

Messaging and narrative development, briefing outreach, press release planning, podcast and interview coordination, award program submissions

3–4 Weeks Before the Show
3–4 Weeks Before the Show

Executive media prep, content and social planning, analyst and partner outreach, speaking and thought leadership support, press kit development.

Executive media prep, content and social planning, analyst and partner outreach, speaking and thought leadership support, press kit development.

Executive media prep, content and social planning, analyst and partner outreach, speaking and thought leadership support, press kit development.

During InfoComm
During InfoComm

On-site media coordination, executive interview management, opportunistic media pitching, social and content support, award and announcement promotion.

On-site media coordination, executive interview management, opportunistic media pitching, social and content support, award and announcement promotion.

On-site media coordination, executive interview management, opportunistic media pitching, social and content support, award and announcement promotion.

Post-InfoComm
Post-InfoComm

Coverage amplification, follow-up pitching, thought leadership extensions, content repurposing, momentum and pipeline storytelling.

Coverage amplification, follow-up pitching, thought leadership extensions, content repurposing, momentum and pipeline storytelling.

Coverage amplification, follow-up pitching, thought leadership extensions, content repurposing, momentum and pipeline storytelling.

InfoComm PR & Marketing Services

Schedule A Meeting

Schedule A Meeting

Media Relations & Press Strategy
Media Relations & Press Strategy
Media Relations & Press Strategy

Media briefing programs

Press release development

Product launch strategy

Trade and business media outreach

Podcast and video interview coordination

Award submissions and Best of Show programs

Thought
Leadership
Thought
Leadership
Thought
Leadership

Executive positioning

Speaking opportunity support

Contributed article development

Industry trend commentary

Analyst and influencer engagement

Content & Show
Marketing
Content & Show
Marketing
Content & Show Marketing

Landing pages and campaign messaging

Social media strategy

Email marketing support

Video interview coordination

Post-show recap content

Customer and partner storytelling

Industries We Support

Professional AV
Professional AV
Professional AV
Workplace Technology
Workplace Technology
Unified Communications
Unified Communications
Unified Communications
Collaboration Platforms
Collaboration Platforms
Collaboration Platforms
Higher Education AV
Higher Education AV
Digital Signage
Digital Signage
Hospitality AV
Hospitality AV
Smart Building Technology
Smart Building Technology
Enterprise Technology
Enterprise Technology
Hospitality AV
Higher Education AV
Workplace Technology
Digital Signage
Enterprise Technology
Smart Building Technology

InfoComm PR & Marketing Resources

Planning for InfoComm 2026? Start Here.

Successful InfoComm strategies begin months before the show floor opens. Explore Caster’s latest insights on AV industry PR, media strategy, thought leadership, and trade show marketing.

Earned media placement validates your brand and drives measurable growth.

Successful InfoComm strategies begin months before the show floor opens. Explore Caster’s latest insights on AV industry PR, media strategy, thought leadership, and trade show marketing.

The Guide to InfoComm 2026: Your AV Tech PR Plan Should Start NOW

A strategic guide for AV, collaboration, and workplace technology brands preparing for InfoComm 2026, including:

Media and award timelines

Pre-show visibility strategy

AI search discoverability

Post-show momentum planning

How to turn booth traffic into long-term pipeline

This blog also reinforces an important reality: the brands winning at InfoComm are building visibility before the event begins.

Learn More

Learn More

5 Tips for a Breakthrough InfoComm

A perspective from longtime AV industry professionals on how to approach InfoComm strategically — from identifying emerging trends to maximizing networking opportunities and discovering overlooked innovators on the show floor.

Learn More

Learn More

Brands We’ve Supported across the AV Industry InfoComm
Brands We’ve Supported across the AV Industry InfoComm
Brands We’ve Supported across the AV Industry InfoComm

Recent AV Industry Coverage for InfoComm

22Miles brings ChatGPT to InfoComm 2023 Wayfinding

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Revisiting the Vision for 2030 with Chris Schyvinck, Brad Hintze and Eric Hutto

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Engineering Collaboration & Safety, featuring Crestron and Advanced Network Devices

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Crestron at InfoComm 2025: The Future of Content, Collaboration, and Control

Read More

A road to InfoComm 2025 with Vanco

Read More

InfoComm 2024 Recap: Crestron & Samsung Enhance Hospitality

Read More

Winners Announced: Best of Show at InfoComm 2025 for AV Technology

Read More

22Miles launches Tradeshow AI Assistant

Read More

Vanco Introduces Two Beale Street Audio Pre-Amps With 8×8 Matrixing, DSP and ARC

Read More

Frequently Asked Questions About InfoComm PR

When should companies start PR planning for InfoComm?

What media attend InfoComm?

Is InfoComm PR only for large AV brands?

What makes a successful InfoComm media strategy?

Does Caster Communications attend InfoComm?

Heading to InfoComm 2026?

Heading to InfoComm 2026?

Whether you’re launching a new product, building executive visibility, entering the AV market, or looking to generate more momentum from InfoComm, we’d love to connect.

Schedule A Meeting at InfoComm 2026

Schedule A Meeting at InfoComm 2026

Alexandra Crabb

Alexandra Crabb

Alexandra Crabb

Meghan Glickman

Meghan Glickman

Meghan Glickman