Public Relations & Marketing for
Public Relations & Marketing for
InfoComm 2026
InfoComm 2026
Own the Conversation at InfoComm — Before, During, and After the Show
Own the Conversation at InfoComm — Before, During, and After the Show
Helping AV, UC, collaboration, digital signage, and workplace technology brands turn trade show presence into media coverage, thought leadership, partnerships, and sales momentum.
Earned media placement validates your brand and drives
measurable growth.
Helping AV, UC, collaboration, digital signage, and workplace technology brands turn trade show presence into media coverage, thought leadership, partnerships, and sales momentum.
InfoComm remains one of the most important events for the professional AV industry, bringing together manufacturers, integrators, consultants, end users, media, analysts, and technology partners from across the AV and collaboration ecosystem. But exhibiting alone is not enough.
InfoComm remains one of the most important events for the professional AV industry, bringing together manufacturers, integrators, consultants, end users, media, analysts, and technology partners from across the AV and collaboration ecosystem. But exhibiting alone is not enough.
InfoComm remains one of the most important events for the professional AV industry, bringing together manufacturers, integrators, consultants, end users, media, analysts, and technology partners from across the AV and collaboration ecosystem. But exhibiting alone is not enough.
The brands that stand out at InfoComm 2026 are the ones that arrive with a clear story, scheduled media briefings, strategic announcements, executive visibility, and a post-show content plan already in motion.
The brands that stand out at InfoComm 2026 are the ones that arrive with a clear story, scheduled media briefings, strategic announcements, executive visibility, and a post-show content plan already in motion.
The brands that stand out at InfoComm 2026 are the ones that arrive with a clear story, scheduled media briefings, strategic announcements, executive visibility, and a post-show content plan already in motion.
Caster helps pro AV and workplace technology companies maximize visibility before, during, and after InfoComm through public relations, media strategy, thought leadership, content marketing, and industry storytelling.
Caster helps pro AV and workplace technology companies maximize visibility before, during, and after InfoComm through public relations, media strategy, thought leadership, content marketing, and industry storytelling.
Caster helps pro AV and workplace technology companies maximize visibility before, during, and after InfoComm through public relations, media strategy, thought leadership, content marketing, and industry storytelling.
Why InfoComm Still Matters for AV Brands
Why InfoComm Still Matters for AV Brands
As outlined in The Guide to InfoComm 2026, editorial calendars, awards programs, and media opportunities surrounding InfoComm often begin months before the show itself.
As outlined in The Guide to InfoComm 2026, editorial calendars, awards programs, and media opportunities surrounding InfoComm often begin months before the show itself.
From mainstream business press to specialized tech and trade outlets—including newsletters, podcasts, YouTubers, and influencers—our clients appear in the publications that shape markets and influence buying decisions. We know how to match the right story to the right outlet at the right time.
From mainstream business press to specialized tech and trade outlets—including newsletters, podcasts, YouTubers, and influencers—our clients appear in the publications that shape markets and influence buying decisions. We know how to match the right story to the right outlet at the right time.
Media attention is concentrated, but fragmented
Media attention is concentrated, but fragmented
Media attention is concentrated, but fragmented
Editors, analysts, podcasters, influencers, and video teams are all covering the show differently. Brands need a coordinated media strategy to break through the noise.
Editors, analysts, podcasters, influencers, and video teams are all covering the show differently. Brands need a coordinated media strategy to break through the noise.
Editors, analysts, podcasters, influencers, and video teams are all covering the show differently. Brands need a coordinated media strategy to break through the noise.
Booth traffic alone is no longer enough
Booth traffic alone is no longer enough
Booth traffic alone is no longer enough
The strongest InfoComm programs start weeks before the show with briefing outreach, announcement planning, and executive positioning.
The strongest InfoComm programs start weeks before the show with briefing outreach, announcement planning, and executive positioning.
The strongest InfoComm programs start weeks before the show with briefing outreach, announcement planning, and executive positioning.
The real momentum happens after the show
The real momentum happens after the show
The real momentum happens after the show
Many companies lose visibility after InfoComm ends. Strategic follow-up, content amplification, and continued storytelling help extend the value of the event long after the booth comes down.
Many companies lose visibility after InfoComm ends. Strategic follow-up, content amplification, and continued storytelling help extend the value of the event long after the booth comes down.
Many companies lose visibility after InfoComm ends. Strategic follow-up, content amplification, and continued storytelling help extend the value of the event long after the booth comes down.
Build Digital Discoverability
Build Digital Discoverability
Caster also helps brands improve visibility across both traditional search and AI-driven discovery platforms through media coverage, structured website content, thought leadership, and owned content strategy. Recent industry analysis increasingly shows that earned editorial coverage carries more influence in AI-generated answers than syndicated press releases alone.
Caster also helps brands improve visibility across both traditional search and AI-driven discovery platforms through media coverage, structured website content, thought leadership, and owned content strategy. Recent industry analysis increasingly shows that earned editorial coverage carries more influence in AI-generated answers than syndicated press releases alone.
Caster also helps brands improve visibility across both traditional search and AI-driven discovery platforms through media coverage, structured website content, thought leadership, and owned content strategy. Recent industry analysis increasingly shows that earned editorial coverage carries more influence in AI-generated answers than syndicated press releases alone.
What We’d Be Doing If We Were Your Team at InfoComm
What We’d Be Doing If We Were Your Team at InfoComm
6–8 Weeks Before the Show
6–8 Weeks Before the Show
Messaging and narrative development, briefing outreach, press release planning, podcast and interview coordination, award program submissions
Messaging and narrative development, briefing outreach, press release planning, podcast and interview coordination, award program submissions
Messaging and narrative development, briefing outreach, press release planning, podcast and interview coordination, award program submissions
3–4 Weeks Before the Show
3–4 Weeks Before the Show
Executive media prep, content and social planning, analyst and partner outreach, speaking and thought leadership support, press kit development.
Executive media prep, content and social planning, analyst and partner outreach, speaking and thought leadership support, press kit development.
Executive media prep, content and social planning, analyst and partner outreach, speaking and thought leadership support, press kit development.
During InfoComm
During InfoComm
On-site media coordination, executive interview management, opportunistic media pitching, social and content support, award and announcement promotion.
On-site media coordination, executive interview management, opportunistic media pitching, social and content support, award and announcement promotion.
On-site media coordination, executive interview management, opportunistic media pitching, social and content support, award and announcement promotion.
Post-InfoComm
Post-InfoComm
Coverage amplification, follow-up pitching, thought leadership extensions, content repurposing, momentum and pipeline storytelling.
Coverage amplification, follow-up pitching, thought leadership extensions, content repurposing, momentum and pipeline storytelling.
Coverage amplification, follow-up pitching, thought leadership extensions, content repurposing, momentum and pipeline storytelling.
InfoComm PR & Marketing Services
InfoComm PR & Marketing Services
Media Relations & Press Strategy
Media Relations & Press Strategy
Media Relations & Press Strategy
Media briefing programs
Media briefing programs
Media briefing programs
Press release development
Press release development
Press release development
Product launch strategy
Product launch strategy
Product launch strategy
Trade and business media outreach
Trade and business media outreach
Trade and business media outreach
Podcast and video interview coordination
Podcast and video interview coordination
Podcast and video interview coordination
Award submissions and Best of Show programs
Award submissions and Best of Show programs
Award submissions and Best of Show programs
Thought
Leadership
Thought
Leadership
Thought
Leadership
Executive positioning
Executive positioning
Executive positioning
Speaking opportunity support
Speaking opportunity support
Speaking opportunity support
Contributed article development
Contributed article development
Contributed article development
Industry trend commentary
Industry trend commentary
Industry trend commentary
Analyst and influencer engagement
Analyst and influencer engagement
Analyst and influencer engagement
Content & Show
Marketing
Content & Show
Marketing
Content & Show Marketing
Landing pages and campaign messaging
Landing pages and campaign messaging
Landing pages and campaign messaging
Social media strategy
Social media strategy
Social media strategy
Email marketing support
Email marketing support
Email marketing support
Video interview coordination
Video interview coordination
Video interview coordination
Post-show recap content
Post-show recap content
Post-show recap content
Customer and partner storytelling
Customer and partner storytelling
Customer and partner storytelling
Industries We Support
Professional AV
Professional AV
Professional AV
Workplace Technology
Workplace Technology
Unified Communications
Unified Communications
Unified Communications
Collaboration Platforms
Collaboration Platforms
Collaboration Platforms
Higher Education AV
Higher Education AV
Digital Signage
Digital Signage
Hospitality AV
Hospitality AV
Smart Building Technology
Smart Building Technology
Enterprise Technology
Enterprise Technology
Hospitality AV
Higher Education AV
Workplace Technology
Digital Signage
Enterprise Technology
Smart Building Technology
InfoComm PR & Marketing Resources
InfoComm PR & Marketing Resources
Planning for InfoComm 2026? Start Here.
Planning for InfoComm 2026? Start Here.
Successful InfoComm strategies begin months before the show floor opens. Explore Caster’s latest insights on AV industry PR, media strategy, thought leadership, and trade show marketing.
Earned media placement validates your brand and drives measurable growth.
Successful InfoComm strategies begin months before the show floor opens. Explore Caster’s latest insights on AV industry PR, media strategy, thought leadership, and trade show marketing.
The Guide to InfoComm 2026: Your AV Tech PR Plan Should Start NOW
The Guide to InfoComm 2026: Your AV Tech PR Plan Should Start NOW
A strategic guide for AV, collaboration, and workplace technology brands preparing for InfoComm 2026, including:
A strategic guide for AV, collaboration, and workplace technology brands preparing for InfoComm 2026, including:
Media and award timelines
Media and award timelines
Media and award timelines
Pre-show visibility strategy
Pre-show visibility strategy
Pre-show visibility strategy
AI search discoverability
AI search discoverability
AI search discoverability
Post-show momentum planning
Post-show momentum planning
Post-show momentum planning
How to turn booth traffic into long-term pipeline
How to turn booth traffic into long-term pipeline
How to turn booth traffic into long-term pipeline
This blog also reinforces an important reality: the brands winning at InfoComm are building visibility before the event begins.
This blog also reinforces an important reality: the brands winning at InfoComm are building visibility before the event begins.
5 Tips for a Breakthrough InfoComm
5 Tips for a Breakthrough InfoComm
A perspective from longtime AV industry professionals on how to approach InfoComm strategically — from identifying emerging trends to maximizing networking opportunities and discovering overlooked innovators on the show floor.
A perspective from longtime AV industry professionals on how to approach InfoComm strategically — from identifying emerging trends to maximizing networking opportunities and discovering overlooked innovators on the show floor.
Brands We’ve Supported across the AV Industry InfoComm
Brands We’ve Supported across the AV Industry InfoComm
Brands We’ve Supported across the AV Industry InfoComm
Recent AV Industry Coverage for InfoComm
Recent AV Industry Coverage for InfoComm
22Miles brings ChatGPT to InfoComm 2023 Wayfinding
22Miles brings ChatGPT to InfoComm 2023 Wayfinding
Revisiting the Vision for 2030 with Chris Schyvinck, Brad Hintze and Eric Hutto
Revisiting the Vision for 2030 with Chris Schyvinck, Brad Hintze and Eric Hutto
Engineering Collaboration & Safety, featuring Crestron and Advanced Network Devices
Engineering Collaboration & Safety, featuring Crestron and Advanced Network Devices
Crestron at InfoComm 2025: The Future of Content, Collaboration, and Control
Crestron at InfoComm 2025: The Future of Content, Collaboration, and Control
InfoComm 2024 Recap: Crestron & Samsung Enhance Hospitality
InfoComm 2024 Recap: Crestron & Samsung Enhance Hospitality
Winners Announced: Best of Show at InfoComm 2025 for AV Technology
Winners Announced: Best of Show at InfoComm 2025 for AV Technology
Vanco Introduces Two Beale Street Audio Pre-Amps With 8×8 Matrixing, DSP and ARC
Vanco Introduces Two Beale Street Audio Pre-Amps With 8×8 Matrixing, DSP and ARC
Frequently Asked Questions About InfoComm PR
Frequently Asked Questions About InfoComm PR
When should companies start PR planning for InfoComm?
What media attend InfoComm?
Is InfoComm PR only for large AV brands?
What makes a successful InfoComm media strategy?
Does Caster Communications attend InfoComm?
Heading to InfoComm 2026?
Heading to InfoComm 2026?
Heading to InfoComm 2026?
Whether you’re launching a new product, building executive visibility, entering the AV market, or looking to generate more momentum from InfoComm, we’d love to connect.
Whether you’re launching a new product, building executive visibility, entering the AV market, or looking to generate more momentum from InfoComm, we’d love to connect.
Whether you’re launching a new product, building executive visibility, entering the AV market, or looking to generate more momentum from InfoComm, we’d love to connect.
Alexandra Crabb
Alexandra Crabb
Alexandra Crabb
