If you’re an AV tech company exhibiting at InfoComm 2026 and you haven’t started a PR plan, now’s the time.

Here’s how Caster Communications helps pro AV and smart-building brands prep early, secure tier-one coverage, and turn the Las Vegas summit of AVTweeps into year-long visibility.

Why InfoComm 2026 Matters

InfoComm returns to the Las Vegas Convention Center June 13–19, 2026, using the North & Central Halls (with West Hall meeting rooms). It’s the largest pro AV show in North America and a prime gateway to the $332B global market that AVIXA projects will grow by ~$70B over the next five years.

Some recent stats for scale:

• 2025 InfoComm Orlando: 30,998 verified attendees from 97 countries; 817 exhibitors across ~400k net sq. ft.

• 2024 InfoComm Las Vegas: 30,271 verified attendees from 125 countries; 833 exhibitors across ~407k net sq. ft.

Defining Your Story for the Show

InfoComm is attended by integrators and end user technologists spanning enterprise AV/IT, higher ed, retail, hospitality, entertainment, venues, live events, and government. Attendees seek to discover solutions that solve current pain points—but also to surface trends they should factor into their long-term strategies. The most successful exhibitors leave the show with more than sales leads: they help define their customers’ vision of the future of AV, positioning themselves as a consultative partner for the next strategy and budgeting cycle.

To gain that status, you need a pitch that offers genuine strategic insight, while remaining anchored in clear, real-world outcomes: both a “why” and a concrete “why now” for 2026.

That’s a lot to accomplish in a brief booth interaction—which is why Caster believes strongly in establishing and reinforcing that message in a halo of outreach and proof points surrounding the show. Your in-person pitch should land in prepared ground and be nurtured by an ongoing shower of mentions and accolades that keep you top-of-mind.  

Planning for Media & Awards

Editorial calendars and awards programs surrounding InfoComm start churning in Q1, so now is the time to familiarize yourself with:

• Future’s “Best of Show” (AV Technology/Digital Signage/Tech & Learning)

• rAVe’s Best of InfoComm

• SVC Best of InfoComm

• Commercial Integrator BEST

If you won in previous years, now’s the time to start collecting that coverage as social proof to add to this year’s logos, quotes, booth signage, sales decks, and post-show PR and social recaps.

Build Digital Discoverability Now

More now than ever before, it’s crucially important to build your broader online discoverability…and if you think that ends with a solid SEO presence, you’re sadly mistaken.

More attendees will use AI to search for relevant companies and plan booths in 2026. To surface your brand consistently, Caster can help by:

• Preparing pre-show content targeting your key target audiences at InfoComm.

• Showing you how to structure your website’s content to start appearing in searches before your competitors do.

• Securing pre-show bylines and mentions in key trade publications.

This three-in-one approach ensures both Google’s algorithm and the most popular large language models have discovered you well before the show opens – meaning they’ll recommend you when your audience searches for anything related to your solutions.

Don’t Forget: The Post-InfoComm PR Plan

If we’ve said it once, we’ve said it a million times: a trade show isn’t the finish line, it’s the starting gun.

If you invest the money and effort to plan for a great InfoComm, make sure you get the most out of your investment with at minimum a 90-day post show outreach plan. Caster suggests the following:

Weeks 1–2: thank-you outreach, asset hub live, fast recap post.

Weeks 3–6: byline/thought-leadership tied to themes (e.g., AI in AV workflows spotlighted across 2025 programming).

Weeks 6–10: case study or pilot data from show-generated installs; schedule reviews seeded at the show to publish for Q3 buyers.

Ongoing: quarterly narrative refresh and speaking/award calendar alignment.

Work With a Team That’s Done This Repeatedly

Caster has supported pro AV and smart building brands across InfoComm/CEDIA/CES with award wins, packed press schedules, and durable post-show visibility. We know the halls, media, and rhythms, and we build programs that outlast Las Vegas week.

Make InfoComm 2026 your launchpad. We’ll help you sharpen the story, line up coverage, and turn booth traffic into pipeline. Let’s start your pre-show plan: alex@castercomm.com

FAQ

What is InfoComm 2026?

AVIXA’s annual pro AV trade show, held June 13–19, 2026 at the Las Vegas Convention Center (North/Central Halls, with West Hall meeting rooms).

Why start planning for InfoComm now?

Attendance/exhibitor scale and award/editorial timelines favor early movers; 2025 verified attendance hit ~31k with 817 exhibitors, so competition for attention is intense.

Which InfoComm awards should I submit to?

Future’s “Best of Show,” rAVe Best of InfoComm, SVC Best of InfoComm, and Commercial Integrator BEST are all high-signal social proof that amplifies media and buyer interest.