Caster and bluesalve Partner to Offer Full-Service Technology Consulting

Newport, R.I. and Ashburn, Va. – Jan. 3, 2023 – Caster Communications, Inc., and bluesalve partners, LLC have partnered to elevate and streamline end-to-end technology consulting services from the foundry to the frontline. Together, Caster and bluesalve form a team of experienced tech innovation advisors that can collectively solve critical problems across a manufacturer’s business.

This partnership is designed to support companies developing hardware and software for custom and consumer electronics, IoT, XR, AI, enterprise, and emerging industries. Caster and bluesalve will offer strategic counsel through execution on projects ranging from product design, development, sourcing and procurement to integrated marketing, PR, social and digital media.

This collaboration gathers a brain trust of some of the strongest talents across the tech space. Kimberly Lancaster, founder of Caster, in cooperation with Alexandra Crabb, SVP at Caster, will drive marketing, PR and communications consulting, bringing the extensive expertise and experience of the award-winning Caster agency to cross-over clients and prospects. Avi Rosenthal, managing partner at bluesalve, will run business operations and development consulting, along with bluesalve partners Lew Brown and David Kaplan. Caster and bluesalve will continue as individual entities but provide exclusive cooperative services that expand both companies’ offerings and focus on innovation over administration.

“Life is busy; working with good people who are incredibly good at what they do is rare,” shared Kimberly Lancaster. “Avi and I have worked together for nearly two decades, but usually as client and agency. We often idea-share, and our riffing process led us to the realization that there are some companies across the industry that we can better serve collectively. This partnership strengthens both organizations by offering streamlined, single-source services that neither group offers alone.”

“Kim and I have launched brands and salvaged businesses. We have complementary skills which translate into the whole being greater than the sum of the parts,” said Avi Rosenthal. “With a formal agreement between our organizations, clients know they have a direct track to the resources they need but often don’t know where to find. We’ve got the right people to do what they do best.”

Visit to learn more about Caster and bluesalve’s joint services and request an initial consultation.

About Caster Communications, Inc.

Caster is an award-winning agency specializing in PR, communications, and social media strategy for public, private and start-up companies across the technology markets. With deep chops across industry alliances, smart home, embedded, metaverse, IoT/IIoT and consumer technology markets, Caster has been the AOR for over two-dozen M&A deals across the past decade. Caster creates end-to-end strategies that integrate PR, social, digital media, content, and brand engagement for a results-driven program. Highly respected and incredibly well-connected, Caster inspires long-term relationships across clients, media, associations, and its team. For more information visit

About bluesalve partners, LLC

bluesalve partners is a consultancy that consists of an accomplished team of recognized industry experts. The firm fuels the growth of the consumer technology industry by helping clients build and accelerate stronger, thriving businesses. We provide clients with boutique attention yet large consulting firm strengths and results. The firm is broadly capable and specializes in helping clients with business strategy and development, manufacturing, raising capital, and marketing. For more information visit