Hunter Douglas Joins Azione Unlimited, Expands Dealer Access to Smart Shade Category

Pearl River, NY – February 15, 2023 – Hunter Douglas, the world’s leading manufacturer of custom window treatments, announces that it has joined industry buying group Azione Unlimited. The partnership is a natural fit unified by each team’s commitment to supporting the growth of custom integrators.

Azione Unlimited curates its vendor list to drive dealer success in high-demand categories, striving to deliver continuous value and growth to its members. Through this partnership, Azione dealers will gain access to the expansive Hunter Douglas custom window treatment portfolio as well as custom integrator support, training, sample books, installation services and more.

“Hunter Douglas lends a legacy of innovation, quality and expertise in design for our automated shade options, as well as a plethora of trusted resources designed specifically to support dealer success,” shared Maren Gehling, National Sales Manager, Custom Integrators at Hunter Douglas. “We’ve invested serious time in understanding the needs of dealers and bringing them the most advanced functionalities, integrations and design options, so we’re eager to expand that reach and help Azione dealers spearhead portfolio growth opportunities.”

Hunter Douglas offers 20 high-quality shade styles customizable by fabric, size and shape – the most comprehensive portfolio of design options on the market. In 2022, Hunter Douglas debuted its newly reimagined PowerView Gen 3 Automation system, designed with integrator feedback in mind to create a simple-to-install, reliable and scalable smart shade solution. In addition to the robust shading portfolio, Hunter Douglas drives dealer success with several specialized support resources, including Hunter Douglas Installation Services (HDIS), measuring and ordering tools, extensive sample collections and training resources.

“If you want to be in the shade business, Hunter Douglas is the brand to partner with,” said Richard Glikes, President of Azione Unlimited. “The breadth of the offering is much more comprehensive than just product. It’s shared labor, training, sample books, measuring tools, and tremendous support to ensure that dealers can embrace the smart shading category with confidence. The initial response from Azione Unlimited dealers has been overwhelmingly enthusiastic.”

To learn more about Hunter Douglas, visit or see the company at the 2023 Azione Spring Conference on March 7 – 9, 2023, in Scottsdale, AZ. To access Hunter Douglas products through Azione, visit