Mastering Becoming “Media Ready”
One of the most critical services a PR firm provides is helping clients get “media ready.” But what does that mean? Essentially, it’s about being well-prepared to speak to the press. We help clients learn to establish the goal of the interview or interaction and get their message across quickly, effectively, and clearly. Today, we’re […]
2021 State of PR Survey Takeaways
Summer is an invigorating season for a PR pro in Southern Rhode Island. The weather is gorgeous, the sun is shining at the local beaches, the local bike path is blooming, and Muck Rack’s 2021 State of PR survey is finally out. One of these things is not like the others, but it’s still pretty […]
Ninety-Nine Problems but a Pitch Ain’t One! Learning the Art of Media Pitching
One of my favorite parts of graduating from the University of Rhode Island’s public relations program in May 2019 was decorating my graduation cap with a witty PR pun that I had thought of a year before commencement day rolled around. Tacky foam letters sprawled across an overly bedazzled, deep blue, and glittery mortarboard, spelled […]
The FTC’s Endorsement Guides, Part 1: Do You Know What You Need to Disclose?
If you use endorsements in your marketing, do they meet the standards of the FTC Act and the FTC’s Guides Concerning Use of Endorsements and Testimonials in Advertising? And what about social media influencers? If your business works with influencers or if you’re an influencer yourself, are you both taking necessary steps to clearly disclose material […]
Staying on top of media relations in 2020
A new decade has arrived, and the Caster crew is back in action. We kicked off the New Year with our largest technology trade show, CES, and we are happy to share we have onboarded two new clients, Hogar Controls and Electrolux. Starting off 2020, the team is more ready than ever to tackle a […]