Tag: trade shows

Digitization of Industries & its Impact on PR

There is an increasing digital urgency across many industries to adopt new technology that will drive innovation and disruption. Digital transformation enables unparalleled opportunities for value creation. It used to take Fortune 500 companies an average of 20 years to reach a billion dollar valuation; today, digital start-ups can get there in just four years. […]

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Hosting In-Vehicle Driving Demos at My First CES

Early this month, I took off with a couple other members of the Caster team for my first trip to Las Vegas for the Consumer Electronics Show (CES). CES—one of the biggest technology tradeshows in the world—may have been a bit daunting for my first ever tradeshow experience, but what other venue could have been a better classroom […]

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Highlights of CES 2018

CES 2018 is winding down, and there were lots of new tech innovations and launches from our clients. Here’s a recap of our clients’ CES 2018 wins: abode abode made two big announcements at CES this week. On Thursday, abode announced its Google Assistant Integration. Now, users can control their compatible devices, like lights, plugs, […]

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