The Latest
My First Internship
New York, Kansas, Florida, Virginia, Rhode Island. Five states and 20 years later, here I am at my very first internship. Hi everyone! My name is Julia, and I am an intern at Caster this summer. For the small amount of time I have been interning at Caster, I feel I have learned so much […]
ChatGPT Won’t Replace Your PR Team
The Caster team has been encouraged to try AI out in all of its various forms and to see where it does and doesn’t hit the mark. As folks working in the tech industry, it’s part of our job to keep tabs on the evolving role of tools that might help us or potentially […]
4 Tips for Getting Started with LinkedIn Advertising
If you’re interested in improving your brand’s public relations strategy, you might not know that a stellar social media plan can be a crucial component of PR success. Caster has a long history of integrating earned, shared, and paid social campaigns into our clients’ PR and marketing programs. Our deep knowledge of client industries gives […]
A Return to InfoComm
Ah, the summer trade show season has begun. As InfoComm kicks off next week, there’s so much I’m looking forward to – but I’m mostly excited to experience the show as an attendee, rather than an AVIXA employee. InfoComm has a special place in my heart. Not only was I once the Marketing Manager for […]
The Brand Launch Laundry List
Our clients span the whole business lifecycle. At one end of the spectrum, we have category-making clients like Crestron and Hunter Douglas with established messaging, brand recognition, and well-understood technology. On the other end are fledgling startups with, well, none of those things. Many clients come to us in stealth mode for our seasoned expertise […]