The Latest
Should We Still Be on Twitter?
Twitter debuted when I was in college – the concept of social media and digital marketing was SO NEW that there was not a single course on it yet. Some professors even questioned the legitimacy of these new platforms. How could this really be the future of media? Did I just date myself? Yep. When […]
Getting Your Feet Wet in PR? Here Are Four Free Resources to Get You Started
If you’ve been noodling on the idea of adding a PR program to your business, you may have noticed that seasoned PR people don’t really like to give away secrets to success. It’s a competitive world out there – can you blame us? We spend years building relationships and bolstering our skills, cementing our reputation […]
The Human Experience as a PR Foundation
(AKA The Importance of Authenticity in PR) An impactful public relations strategy reflects the human experience. What is the human experience? I am so glad you asked. According to my 7th grade language arts teacher, the human experience refers to universally relatable themes about life and society, encompassing themes like relationships, aging, materialism, and learning […]
Relationship Lessons Learned After a Decade in PR
Last month, I hit a career milestone and joined the exclusive decade club at our firm. With ten years of PR experience under my belt, I began to reflect on some of the most important lessons I have learned, and the common denominator is one word: relationships. Here are the musings of someone who has […]
5 Tips for PR Pros at their First Tradeshow
I recently attended my first tradeshow, CES 2023. It was intimidating, to say the least: I had no idea what to expect, what to pack, or how to prepare to attend a tradeshow as a PR professional. But with help and support from my amazing team, I successfully got through CES 2023 – and I […]