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Lessons From The PR Fails of 2021 (So Far)
Ah, the dreaded #PRFail: we’ve all seen our share. Sometimes, the hashtag is attached to a thoughtless publicity stunt on social media; sometimes, it’s a serious crisis, handled poorly. As public relations professionals, it’s our job to analyze how corporate communications are likely to make the audience feel so we can avoid PR fails. For […]
Coming Home to a Place I’ve Never Been
I’ve never been so excited to stand in line. As I joined the snaking security queue at Dulles Airport, I could feel my heart begin to flutter. The return to work is finally here, and I was in the business travel vanguard. The nostalgic halo around air travel dissipated pretty quickly once I got on […]
Outstanding or Overbearing?
Engaging with the LGBTQ+ Community during Pride Month It was the peak of Pride, the day of the Providence parade—a day I should have gotten to live my best and most authentic life. I parked at the mall to avoid paid parking and cut through the building to get to the celebration. I was looking […]
Experienced Advice on Instagram Takeovers
Your employees are a great resource for growing your social media presence and increasing engagement, but a lot of companies are afraid to incorporate them into official messaging through efforts like Instagram takeovers. There are risks to giving employees the reins on social, but the potential benefits are huge: you get to show off your […]
PR is a Marathon – I Know, I Ran One
Spoiler alert: It’s more than you might think. On May 2, 2021, I laced up my sneakers and headed to the starting line of my first half-marathon and official, timed, in-person race: The Providence Marathon. As I was standing in the corral, I thought a lot about how far I’d come. Just a few years […]