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Three Lessons I’ve learned As A PR assistant
After graduating from college, it’s easy to feel like a little fish in a big pond. This past May after I crossed the URI quad to receive my diploma, I remember thinking “I did it! – so now what?” Luckily, I was able to score my first real PR job at Caster. In September I […]
The End-of-Year PR Agency Hustle
Last week I posted on LinkedIn about what the last 50 days of the year look like for a Tech PR pro. The short story: It’s a tough time of year. The last 50 days are what I call, “the end-of-year PR agency hustle.” We’re simultaneously trying to prove the value of what we did […]
Completing the PR Puzzle – How Smart Advertising Leads to Next Level PR
If you follow the Caster blog, you should already know how important a good PR strategy is to your brand’s success. If not, let me give you a quick rundown on why PR matters. Public Relations is all about communicating the right messages about your brand to the right people (potential and existing customers, business […]
Picking Up the Phone in Public Relations: Yes, It Can Still Be Relevant
As we call ourselves in the Twitter-verse, we “#PRPros” spend most of our days stationed behind a wall of monitors, furiously tapping away on our keyboards as we write press releases and pitches, build media lists, and plan social media campaigns. These moments of fervently focused silence are (all too frequently) alleviated by hour-long calls, […]
No Business Is Too Small to Make Headlines with Case Studies
In a crowded media landscape, case studies capture an editor’s attention. Caster writes case studies for many of our clients, pitching them for placement, using them to showcase work on client websites, and using them to book interviews on the topic – and our clients’ marketing teams continue to see momentum in campaigns and on […]