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Four PR Trends to Watch in 2024
As we finish a rousing chorus of “Auld Lang Syne” and dump out the flat champagne, it’s time to talk about where PR is heading next. In the last year, we saw speedy evolution (AI), scaling back (the bird app or whatever it’s called this week), and a multitude of shifts in how the world […]
Getting Started with Your Business’ Cross-Platform Keyword Strategy
In the ever-evolving digital world, a cross-platform keyword strategy is crucial for businesses aiming to enhance their online presence. Unlike traditional keyword strategies that focus on a single platform, a cross-platform approach ensures your business is visible across various online channels, from search engines to social media. If you’re not exactly sure where to start, […]
Get the Message: Five Easy Ways to Improve Your Email Marketing
‘Tis the season…for emails. Lots of emails. An absolute cacophony of messages filling inboxes like stockings full of gifts. It can also be a time of strife for email marketers. In many ways, B2C and B2B are competing for the audience’s collective low attention spans. I recently completed the Hubspot Email Marketing Certification and gained […]
Dive Into These Social Trends to Shape Your 2024 Strategy
Every November, I get pumped up to dive into the biggest anticipations for social media in the new year. This year, though, predicting what’s coming next for social media feels a tad like diving into a cloudy, troll-infested pool from a 50-meter platform. 2023 was one of the rockiest I’ve experienced in my seven-year social […]
World Events, Social Media & Corporate Messaging: A Three Step Guide
When conducting media training, we guide executives through communication and self-regulation exercises to know what to say and when to stop talking. These same principles apply to corporate communications and social media in times of global crisis. The pressure to comment or post on big new stories, take a stance on an issue, or insert […]