The Latest
How to Defuse a PR Crisis
At Caster, we have managed a fair share of PR crises over the years. With the right response, however, a crisis downgrades to an issue fast. We had the Kaleidescape account when the DVD Copy Control Association (DVD CCA) filed its headline grabbing lawsuit against the hot start up. The DVD CCA, at the time, […]
Break Digital Barriers with These Content Accessibility Tips
Working in PR, I spend a lot of time stepping into the shoes of different audiences. You should see the number of targets and personas I have scribbled out on sticky notes and plastered across my desk. After all, knowing your audience is the key to making content resonate. Right? Not necessarily. Consider these questions: […]
Leveraging the Momentum: PR Strategies that Maximize Trade Show Success
If you’re reading this, it means you’ve survived countless months of trade shows. Congratulations! I hope you’ve avoided burnout because the hard work doesn’t stop when a trade show is over – that’s when the real work begins. Leveraging trade show results is just as important as attending the trade show itself. You don’t want […]
The End of My First Internship
Tourists are leaving town in flocks, “Back to School” signs are around every corner, the days are getting shorter, and the weather is getting cooler. Summer is ending, and soon, so will my internship at Caster. I am headed into my junior year of college with a whole new mindset about the working world. This […]
What is PR Worth?
Data is a religion among business leaders. Leading indicators are prophets, and lagging indicators form a holy text. Investments are laid at the altar of better data insights: 91.9 percent of Fortune 100 executives say they’re accelerating their companies’ investments in big data systems. At the same time, only 24 percent of those same executives […]