Our Team

What do I bring to the table?

I built the table.

When you open a PR firm with an SBA loan and four credit cards, you may have some doubters, but when you’re still thriving more than 20 years later, the bandwagon is pretty full.

I pride myself on Caster’s stellar reputation; our expanding client base, media relationships, and client accolades are a testament to the work and results we produce. I am a PR Sherpa for our clients – I’ve orchestrated the internal and external communication strategies for emerging and existing technology companies for more than two decades. I’ve been an advisor though acquisitions, investment rounds, executive transitions, lawsuits, and public offerings, but my day-to-day heartbeat is snagging that great storyline, and a grateful client. I also thoroughly love being a mentor to my team and am incredibly proud of the talent that this agency has produced. We are the Marvel of the consumer technology market, if it comes from Caster, it’s going to be gold. That’s a pretty special feeling.

I’m a member of the PRSA, CTA, CEDIA, AVIXA and WBENC. I consistently speak, present, and teach courses on PR and social media, and I’ve been named a top social media influencer for #smarthome, #CEDIA, and #InfoComm. I am a winner of a Silver Davey Award, Alcott Award, PBN’s Women to Watch, PRSA Excellence Award, and the 50-yard dash in both 5th and 6th grade. My greatest achievement however, is my “World’s Okayest Mom” mug.

Education?

University of Rhode Island, BA in English and PR; Emerson College, MA in Global Business Communications

What am I doing when I’m not at my desk?

I’m mom to Abigail and Maxwell and two highly neurotic West Highland Terriers named #MollyandMaisy. My hubby is a sommelier, which graciously allows me to expand my palate and imbibe in the good stuff. I enjoy beachside summers and slopeside winters, and I’m a wannabe farmer, chef, interior designer, pie-eating contest judge, and dog hoarder.

What’s my biggest pet peeve?

“This is final.” Followed by, “Here is Final v.2.”

If I could retire tomorrow, I’d…

Sleep for 14 hours, then go to breakfast buffet. That’s as far I’ve gotten.

In another life, I was probably…

Still not a believer of previous lives….

I feel personally represented by this gif: 

What do I bring to the table?

Nearly twenty years of leading global PR, content, and marketing campaigns for tech companies with a particular focus on startups and emerging tech brands.

My strength lies in creating programs that drive traction, elevate brand visibility, and secure global media coverage. Highlights of my career include taking PrimeSense, the 3D sensor technology behind Xbox Kinect, from stealth mode to mainstream recognition, ultimately leading to an acquisition by Apple. I’ve also championed brands like UniKey (Kwikset Kevo smart lock featured on Shark Tank), HealthSpot, AdaSky, Kangaroo Mobile Desktop, Niobium, Harpie, NanoLock, and many others, helping them achieve standout success.

In addition to startup work, I bring a unique perspective through my role leading PR for two influential industry alliances: The Khronos Group and The Metaverse Standards Forum. This work offers an inside track into big tech strategy and enables me to collaborate with industry leaders like Intel, Google, NVIDIA, and others. I have been instrumental in aligning diverse visions and uniting these leaders around a table to craft cohesive messaging strategies that resonate across stakeholders.

Since I’ve been doing this for so long, I’ve got deep media relationships with press across the US and EMEA and know how to tell stories that will get their attention.

Education?

Emerson College, MA in Integrated Marketing Communications and Suffolk University, BA in Public Relations.

What am I doing when I’m not at my desk?

I’m often exploring New England and beyond with my family, seeking out unique adventures and new destinations to discover with my kids. My husband and I also love soaking up all that little Rhodie has to offer, from savoring local oysters to tackling home improvement projects, cooking delicious meals, and spending time outdoors. We’ve got a tight knit crew who are always planning new shenanigans like pickleball, ax throwing, progressive dinner parties, wine tastings, comedy, and other local events. I also stay involved in the community by volunteering at my son’s school or supporting initiatives like Bike Newport. Hosting dinner parties and creating memorable experiences for friends and family is another thing that brings me joy and keeps my mind busy outside of work.

What’s my biggest pet peeve?

Fingerprints on anything. I can’t sit still looking at something with a bunch of fingerprints on it—hence, why touchscreens make me tense.

If I could retire tomorrow, I’d…

Plan events – but just events for my friends and family. I’d split my time between my condo in the South End of Boston, my beach pad in Rhode Island, and traveling the world. When not traveling, I’d spend time cuddling and walking shelter dogs, mentoring young girls, and cooking elaborate meals for my family.

In another life, I was probably…

Mr. Clean’s Twin sister.

I feel personally represented by this gif:

Because I spend a good chunk of my time (at work and at home) wrangling people with very different opinions to get on the same page.

What do I bring to the table?

Cultivated relationships.

At Caster, I’ve elevated the art of the pitch through grassroots outreach, social media, and an approachable attitude. After years of managing media relations and campaigns for travel, smart home, and security accounts, I’ve cultivated relationships with national technology, lifestyle, and consumer media to help land Caster clients in top-tier media placements. A self-proclaimed “geek,” my technology background also allows me to digest and fully understand clients’ technologies and then turn that knowledge into targeted, relevant stories for the press.

Education?

University of Rhode Island, BA in Communication Studies

What am I doing when I’m not at my desk?

Looking for another adventure. I’m currently working my way through the 48 peaks in New Hampshire that are over 4,000 feet (#NH48), but I can also be found in a yoga class, rock climbing, training for an obstacle race, or paddle boarding—or looking for beer.

What’s my biggest pet peeve?

People who say, “I’m going to drive up to…” a destination that’s south of them. (Or when people say they’re going to “take a drive down” to a destination that’s north of them.)

If I could retire tomorrow, I’d…

Spend more time in the woods. Hike the mountains. I want to hike, get a cabin on a nearby lake, and love it.

I use this gif the most:

I use it when our team is working together towards wins for our clients (A.K.A. when teamwork makes the dream work).

What do I bring to the table?

Over 15 years of experience in technology communications, coupled with a knack for connecting the dots between creativity and technical expertise. My career journey includes writing courses, editing books, developing content programs, moderating panels and workshops, and of course, public relations and media strategy on behalf of brands in the IoT, AV, graphics, cybersecurity, and custom electronics markets. Through it all, I’ve witnessed the passion, artistry, and innovation technology professionals bring to enriching human connections and experiences.

At Caster, I channel this experience to help clients unlock their creative potential and craft compelling narratives. My approach is supported by a deep network of technical experts, analysts, and media contacts who add depth and authenticity to every story. From creative ideation to laser-targeted media outreach, I thrive on helping brands find their voice and stand out in a crowded market.

Education?

University of Virginia, B.A. in Medieval and Renaissance Studies

George Washington University, M.Ed. in Secondary Education

What am I doing when I’m not at my desk?

You can find me out on the trail running or hiking, snuggling with my Pitbull rescue while working on a sewing project, or executing step 35 of an overly ambitious baking project. I also travel with my spouse and kids every chance I get.

What’s my biggest pet peeve?

When people tell me, “Don’t worry about it. It will be fine.” Half right. It will be fine, but only  because I worried about it, made a plan, and made a contingency plan for if the first plan fell through.

If I could retire tomorrow, I’d…

Finally take a crack at that novel my mom is always telling me to write.

In another life I was probably…

Julia Child – brilliant, larger-than-life, and gregarious, with a gift for communicating the complicated.

I feel personally represented by this gif:

We don’t put up with foolishness at Caster – but that doesn’t mean we don’t encounter it.

What do I bring to the table? 

A passion for strategic messaging and media relations, oh and 10+ years of PR experience in the residential tech space.

Having spent over a decade at CEDIA as part of the marketing and PR team – I’ve gained a very wide understanding of the residential technology space and what makes it tick. Over my tenure, I got to dive deep into events marketing and PR and over the last several years my focus shifted to intersection of technology and design. Fostering an understanding of the impact technology has on our lives from work to home to play is such an important message and I look forward to bringing this experience to Caster clients.

Education? 

Ball State University (alma mater of David Letterman for those who are not familiar)

B.S. in Public Relations

What am I doing when I’m not at my desk? 

Likely I am multi-tasking – most often it is trying a new recipe (I love to cook) while listening to an audiobook or podcast. You can also find me hunting for treasures at my favorite local thrift stores, going on walks or snuggling with my adorable mutt Moxie, or gasping for breath doing the latest Peloton spin class (yes I’ve hopped on that bandwagon don’t @ me).

In normal times, there is also good chance I am researching and planning my next trip – I’ve never been able to shake the travel bug.

What’s my biggest pet peeve? 

The phrases “I need to talk to you” or “I have to tell you something” when not followed by an immediate conversation.

As Brene Brown says – clear is kind.

Don’t make me go through the mental gymnastics of trying to think through the 7 million possibilities of what you *may* want to talk about.

Maybe you need to tell me a funny story about your dog or share that killer pumpkin bread recipe – or maybe it’s something super serious. Give me an idea here so I don’t waste time and I can bring my best answers and solutions to the table.

If I could retire tomorrow, I’d…

If money was no object, I would spend the Winter months chasing the best skiing and the warmer months pretending to be an international wine connoisseur.

In another life I was probably… 

A chorus girl – my love for musical theater and classic Hollywood movies runs deep.  I am always mesmerized by the ensemble of dancers in movies like Mary Poppins, Guys and Dolls and White Christmas.

I feel personally represented by this gif: 

I’ve gained the reputation for being a total cheerleader for any team I am part of. The reality is, I believe in celebrating the big and the small – even if that celebrating is sometimes surviving a no good, very bad day – so pop the bottle and let’s toast!

What do I bring to the table? 

Enthusiasm, passion, good energy, and a little bit of perfectionism.

I have over ten years of experience in the B2B tech space ranging from PR, events marketing, social media, digital marketing, website design and redesign, brand strategy and development, lead generation, and business development. My last 7 years were spent as the Events Marketing Manager for InfoComm at AVIXA, where I cumulated in-depth knowledge of the pro-AV technology market. My marketing background allows me to help clients align their marketing and PR strategies to best achieve their desired results.

Education? 

Indiana University
B.A. in Journalism (Public Relations), Minor in Business/Marketing

What am I doing when I’m not at my desk? 

I just got married in the fall to the love of my life and gained two stepchildren, Brea and Eli. We have a goldendoodle named Bennie, after the song ‘Bennie and the Jets’, and we are obsessed with her. My work is my passion, but to balance life out, I’m usually teaching spin classes, catching up on Real Housewives, pretending I can play basketball with my 12-year-old stepson, listening to true crime podcasts, running to clear my head, watching a comedy special with my husband, escaping to a brewery or dive-bar, or catching up with my girlfriends.

What’s my biggest pet peeve? 

Phone charger stealers! I’m happy to loan you one; just return it!

If I could retire tomorrow, I’d…

… try to convince my husband to run away to the Amalfi Coast with me. I hope they have spin classes there.

In another life I was probably… 

Beyoncé’s backup dancer.

I feel personally represented by this gif:

What do I bring to the table?  

Seasoned writing chops, an aspiration for growth, and some unexpectedly punchy one-liners that crack smiles on the daily.  

With seven years of experience in public relations, marketing, and content strategy, I’ve embraced the ever-changing media landscape with excitement and curiosity. I’m passionate about uncovering meaningful stories and giving great ideas the attention they deserve, leveraging a diverse skill set in media relations, content strategy, technical writing, social media management, and more. And, I have fun doing it!  

Some of my proudest moments include securing tier-one media coverage for both emerging and established brands, building meaningful connections with trade audiences across industries, and helping two clients earn coveted spots on the TIME Best Inventions list—a rare distinction I was elated to help bring to deserving companies two years in a row. 

Education?  

The University of Rhode Island, BA in Public Relations & Communication Studies, minor in Writing & Rhetoric 

What am I doing when I’m not at my desk?  

I play eight instruments, own over 120 houseplants, and am working on a dairy-free cookbook for my friends and family (clearly, I don’t know how to “dabble” in hobbies; they just take over my personality). So, most of my time is spent jamming, propagating, watering, baking, and then cleaning up whatever mess I’ve made in the process.  

What’s my biggest pet peeve?  

When people chew with their mouths open. 

If I could retire tomorrow, I’d… 

Open a hybrid bakery and houseplant shop (again, I can’t dabble)!

In another life I was probably…  

A ladybug. I love polka dots and flowers, and I hate the smell of citronella. 

I feel personally represented by this GIF:  

Lexie Gardiner or Lexie Grey? Either way, it’s all about the good snacks.  

What do I bring to the table?

Smiles and sunshine 🙂

Born and raised in Orange County, CA, I am a bright and bubbly young woman who brings positivity into the room. While I have a passion for PR, I have a background in marketing and have found my niche in digital marketing. Developing digital marketing strategy, creating social media content and advertising, and email marketing are all some of my specialties.

Education?

California Polytechnic State University, San Luis Obispo – B.S. in Business Administration, concentration in Marketing

What am I doing when I’m not at my desk:

• Yoga, pilates, long walks or bike rides
• Making easy & healthy recipes
• Tanning at the beach
• Trying new restaurants
• Buying too many groceries at the farmer’s market

What’s my biggest pet peeve?

When someone doesn’t follow through with their word

If I could retire tomorrow, I’d

Become a food stylist! I’m really good at making food look pretty and then eating it

In another life, I was probably

A playful, fluffy house cat

I feel personally represented by this gif

What do I bring to the table?  

A positive attitude, a solid work ethic (thanks to my midwestern upbringing), and a passion for helping amazing brands succeed through PR and events. 

I bring 25 years (OK yes, I started my career straight out of elementary school!) of business development and event management experience to Caster. I’ve been very fortunate to work with hundreds of top tech brands throughout my time with PR agencies, as well as over 17 years managing, planning, and executing Pepcom media events around the globe. After attending CES for over two decades, I know the do’s and don’ts, pros and cons, and where to find the shortest line for coffee. My network is vast, and my professional relationships are strong.  

Education?  

Purdue University
B.A. in Communications (Public Relations) 

What am I doing when I’m not at my desk?  

For the last 15 years, you’d find me every weekend on a soccer field or dance studio watching my kids or driving all over the state to the next game, tournament, or dance competition. Lots of cheering! 

As of this year, my free time has shifted and you will find me outside, enjoying the Florida sunshine! I love to walk the beaches, ride my bike, play tennis, pickleball, and golf, and go to the gym. Our family also enjoys trying new restaurants or hosting a pool party / BBQ with friends! 

What’s my biggest pet peeve?  

Having to repeat myself multiple times! 

If I could retire tomorrow, I’d… 

Travel the world, experience new cultures, enjoy new foods and wines, and meet people from all walks of life! I’ve been fortunate enough to travel to many different states and countries, but I still have a very extensive bucket list! 

In another life I was probably…  

A wedding planner for destination weddings! Or an animal rescuer!   

I feel personally represented by this gif:  

via GIPHY

I love celebrating big wins, whether on the sidelines or with my team at work! It’s always a team effort, and so rewarding to bring home the W!  

What do I bring to the table?

 A special gift of organizing even the messiest of situations and multi-tasking like a pro. Being a key part of operations and management of multiple large companies, I am used to a fast pace and have mastered balancing multiple things each day.  The key to it working is that I am extremely detail oriented during the chaos, helping me make sure we all run smoothly. I like to think I also add a fun element to Caster that fits in with the people here and keeps us light even on a stressful day.

Education?

University of Massachusetts, Amherst (yes, the Zoo!)

B.S. in Kinesiology

What am I doing when I’m not at my desk?

I’m momming so hard these days.  With three little girls, (one is a black lab) I am taking care of business while trying to still be fun.  I’m also boating, taking the dog on adventures, not relaxing on the beach or grocery shopping. I truly love going to multiple grocery stores, farmer’s markets, fancy cheese shops, you name it.

What’s my biggest pet peeve?

When I cook an awesome meal with things that everyone in the family likes and my children look at me like I served them a bowl of sludge.

If I could retire tomorrow, I’d…

Pack up everyone and move to Ireland for a few years. We have family there and every visit has solidified how magical it is to me. It would be the perfect place to explore away the time with my family.

In another life I was probably…

An influencer. I love staging pictures of food, kids, clothes, and my home and I could review products all day long.

I feel personally represented by this gif:

All the things, all the time, at home and now at work!