What Are Twitter Lists and How Should You Build Them

posted on September 29th 2017 in Caster Academy & Caster Communications & social media & Twitter with 0 Comments

Twitter can feel overwhelming. The timeline is constantly refreshing, and it’s easy for important tweets and news to get lost quickly. The more accounts you follow, the more difficult it becomes to keep up with your followers’ shared content. Twitter lists are a great tool to help simplify your social media experience by organizing the groups of people — the conversations you want to hear —into manageable and focused collections.

What’s a Twitter list?

A Twitter list is a way to curate a group of accounts into a separate feed. By generating your own Twitter lists, you can separate accounts by staff, customers, events, or industry leaders. Name it something relatively straightforward so it’s easy to remember who lives on that list; You can add a description as well.

You can keep the list public, so any Twitter user can view it, or make it private so only you have access to it. For example, you might feel uncomfortable publicly following competitor accounts, but by organizing them into a private list you can monitor their tweets and activity without them knowing.

Once a list is created, you can then go to your account and see what lists you are subscribed to and which ones you are included in. Each list previews the name, number of members and who created it.  Once you select a list, you can scroll through see what the followers on your list have been sharing and tweeting. On the top right corner, you can see who you have recently added as members to this list, in case there is someone you accidentally included or might have somehow left off.

How Should You Curate Them?

Now, populate your lists. To add someone to a list, go to their profile, click on the settings icon and select the add or remove from lists option.

When developing your lists, consider who and what you need to hear from, maybe what tweets would you like to engage with more, or influencers you would like to pay better attention to. To determine the audiences that are important to you, decide who are the key leaders, publications, and companies in your industry. To begin, start by identifying who are your industry leaders and thinkers, local resources and important contacts, clients and customers and industry publications. You can make your lists as elaborate and detailed as you want but remember, the goal is to centralize these accounts of one main category to one location.

Twitter lists are also a great tool to monitor organizations and affiliations that you are a part of. Creating a list of top websites and industry influencers is an effective way to organize and stay up-to-date on the news. If you have a special event coming up, you can generate a list of attendees and speakers to see what they’re saying and engage with any tweets mentioning your business. You can also have a running list of your customers to continue to stay connected with them by retweeting or responding to things they share.

If a publication you read frequently has an industry list of its own, you can subscribe to that list to follow it. You can discover new accounts you didn’t know existed to add to your own lists, too.

Have you ever used Twitter lists? What ways are you using them? Chat more about PR with me and the Caster team on Twitter: @kendall_burke_  and @CasterComm.

Learn more about PR and how to implement these tactics – Sign up for Caster Academy. An online master class for social media and public relations created by our team specially for home technology professionals. 

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