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From Caterpillar to Butterfly: How PR Agencies Guide Effective Change Communication
My kindergarten class raised butterflies. We watched as caterpillars evolved from teeny eggs into fuzzy, striped caterpillars and eventually evolved into chrysalises to begin one of nature’s most impressive transformations. As the magic unfolded in a small, netted habitat, our teacher explained each stage of development. However, one of my classmates was out sick for […]
3 Areas to Embrace the PR & Marketing Overlap
There are times when marketing and PR can be pitted against each other as bitter rivals—competing for budget, staff, and priority within an organization. But, here’s a hot take: You don’t have to separate your marketing & PR strategies – and it may be better not to! Don’t get me wrong: On its own, PR […]
The Art of Vetting Vendor Partners: Insights for Selecting Your Next PR Agency
Choosing the right vendor partners can be a game-changer. Whether you’re looking for technology suppliers, website designers, marketing agencies, or PR firms, the vetting process is crucial. At Caster, we take pride in our comprehensive vendor vetting service, a crucial offering we provide to our clients. With years of experience and a keen eye for […]
The Power of In-Person Events: Unleashing Benefits for Clients
Last week, I had the opportunity to break up my normal work routine and support one of our new clients with an in-person event. I hopped in the car and took a scenic drive to the grand opening of the Trinnov North American headquarters in Connecticut to assist with its first media day at the […]
LinkedIn Algorithm Update: Tips to Stay Ahead in 2024
Have you noticed a decline in your LinkedIn performance over the past year? If so, you’re not alone. A staggering 95% of LinkedIn users saw decreased reach, engagement and follower growth in 2023. Many users attribute this decline to the evolving algorithm, leaving them feeling out of the loop and struggling to adapt. In this […]