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Perfecting Pepcom – A PR Guide to Pitching Press around CES

As the first quarter of 2024 flies by, we’ve celebrated a flurry of success stories. In reflection, we’ve served up a masterclass of PR execution in our latest case study: the launch of the Abode Edge Camera at CES 2024. This campaign sets a new benchmark for product launches in the tech world and testifies […]

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Keeping up with Platform X (Updated February 2024)

Since our last blog post on the X platform back in November, change has been the site’s only constant. We’re only a month and a half into the 2024 development plan, and the X team has revamped the user experience through an updated algorithm, potential features, and new tools. While the X app and site […]

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3 Social Media Engagement Lessons from Elmo’s Viral X Post

“How are you doing?” It’s one of the most loaded questions we hear nowadays. We often find ourselves at a crossroads, unsure whether we should respond with a polite but generic “I’m well, how about you?” or be truthful about our current state. Amid economic pressures, political turmoil, global conflicts, family matters, and personal burnout, […]

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Layoff Messaging for Tech Companies

The pandemic hiring spree was a zero-interest rate phenomenon: We’ve seen over 300,000 tech layoffs in the past two years, and we’re on track to hit half a million total by 2025. Throughout this nonstop cycle of tech layoff news, we’ve seen every communication approach imaginable, from graceful statements to disorganized scrambling and shamefaced silence. […]

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What CES Can Tell Us About the Media Landscape for 2024

The year’s biggest tech show has come and gone: In the aftermath of CES, the Caster crew dissected our onsite experiences and overall media coverage of the show. We spotted some media trends that could have an enduring impact on the tech PR landscape in the year ahead. There is no denying that CES is […]

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