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PR Fails from 2022 and What We Can Learn from Them – Part 1

Every failure supposedly contains a lesson – which is why we’re closing out 2022 by looking back on some of the most noteworthy PR fails of the past year and what we can all learn from them. When it comes to poor communications, 2022 was a rich text. There were simply too many epic disasters […]

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Caster’s Top Tips for CES 2023

This is it. The final countdown. Our pitches are out, and our schedules are full. We’re ready for CES 2023! It’s a huge team effort to ensure everything runs smoothly in January. In Vegas or behind the scenes, collectively our team has decades of experience. This week, a few of us offer our most helpful […]

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Post All-Team and Pre-CES Check In

Last week, the stars aligned and we slid a short but high-impact all-team meeting into just one day. From California to Florida, we all made our way to our new Caster HQ at Innovate Newport. For a brief time, we closed our laptops (gasp), took notes on paper (double gasp), and got to work on […]

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Managing Stress and Maintaining Morale in a Round-the-Clock Business

If you work in public relations, you must be “always on.” As a PR professional, properly managing stress and maintaining high morale is key to thriving in your role. This isn’t unique to public relations. No matter what field you work in, you’ll most likely have to work overtime or during off hours at some […]

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Let’s Get Technical: Embracing Specs in Tech PR

Caster’s clients run the gamut from multinational fortune 500 companies to stealth mode start-ups—just about the only thing they all have in common is a high incidence of engineering degrees in the C-Suite. With such a varied pool of clients, everything we do addresses a different audience, with widely varying level of technical expertise. We’re […]

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