The Latest
Don’t Wait for the Fire: A Crisis Comms Refresher
No one ever wants to deal with a crisis—but in business, it’s not a matter of if, but when. Whether you’re navigating customer backlash, public mistakes, or external curveballs like the new wave of tariffs on imported goods, how you respond defines how your brand is perceived long after the headlines fade. This year has […]
A Trade Show Veteran’s First-Time Experience at ISE & Z-Wave Alliance Summit: Key Insights and Takeaways
After attending trade shows such as CES, InfoComm, ISC West, IFA, MWC and others for over two decades, I was excited to experience a new-to-me trade show…ISE in Barcelona! Returning to the beautiful city of Barcelona is always a treat – with its incredible food, rich history and welcoming people. But this time, my visit […]
Year in Review: 2024 Client Wins
I know what you’re thinking: “It’s February.” Okay, fine. We’re a little late with this recap. But to be fair, December and January are basically jammed full of cookies, reports, and CES-related activities when you work in tech PR. Now that we’ve finally caught up on sleep and emails, we’re taking the time to reflect […]
12 Years, 11 CES Shows, and Two Key Takeaways
12 Years, 11 CES Shows, and Two Key Takeaways There’s nothing quite like a flight with spotty Wi-Fi to force a little introspection. As I flew back from an action-packed CES 2025, I found myself reflecting on milestones (both professional and personal) and new lessons learned as I mused over my key takeaways from the […]
Tremendous Content: Standout Media in Extraordinary Times
In a 2015 tweet that he would never subsequently live down, then-ESPN commentator Darren Rovell wrote, “I feel bad for our country. But this is tremendous content.” Part of why this quote refuses to die (to Rovell’s chagrin) is that he was right: the media does its best and most essential work during times of […]