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Exhibiting at CEDIA Expo? Here’s How to Prep Like a Pro
It’s the middle of summer, and while you might be planning when you can take your next beach day or which ice cream shop you want to try next, we’re thinking about CEDIA Expo 2024. The next 6 weeks are going to fly by, and you’ll get a notification to check into your flight to […]
Seven Tech Innovators Join Caster’s Client Roster in 2024
For the Caster crew, 2024 has been nothing close to calm and monotonous…which is exactly how we like it! As we rang in our 25th anniversary, Caster clients kept us busy with company and product launches, acquisitions, several trade shows, Summits & Unplug Fests, networking events and much more. As if handling a healthy mix […]
From Caterpillar to Butterfly: How PR Agencies Guide Effective Change Communication
My kindergarten class raised butterflies. We watched as caterpillars evolved from teeny eggs into fuzzy, striped caterpillars and eventually evolved into chrysalises to begin one of nature’s most impressive transformations. As the magic unfolded in a small, netted habitat, our teacher explained each stage of development. However, one of my classmates was out sick for […]
3 Areas to Embrace the PR & Marketing Overlap
There are times when marketing and PR can be pitted against each other as bitter rivals—competing for budget, staff, and priority within an organization. But, here’s a hot take: You don’t have to separate your marketing & PR strategies – and it may be better not to! Don’t get me wrong: On its own, PR […]
The Art of Vetting Vendor Partners: Insights for Selecting Your Next PR Agency
Choosing the right vendor partners can be a game-changer. Whether you’re looking for technology suppliers, website designers, marketing agencies, or PR firms, the vetting process is crucial. At Caster, we take pride in our comprehensive vendor vetting service, a crucial offering we provide to our clients. With years of experience and a keen eye for […]