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Start Your CES Engines
Having just spent a long weekend in the mountains, I can safely report that “peak foliage season” is well underway in New England, but as usual, it’s going by fast. Our region is already enjoying the final stretch of vibrant red, yellow, and orange leaves before they fall. It is a truly beautiful time of […]
Get Real: The Importance of Being Transparent With Your PR Team
A well-crafted narrative. Consistent, disciplined messaging. Punchy, memorable soundbites. For any given question, a perfectly calibrated answer that draws your interlocutor’s attention to the facts and trends you want to highlight, carefully avoiding any topics you’re not willing to see in print. These are some of the outputs of a functional PR program. They cannot […]
Building Bridges: Why Social Media Engagement is Key for Brands to Connect with Their Audience
Social media has redefined interpersonal relationships, making it easier to maintain and nurture connections in our increasingly digital world. This has naturally extended into the business realm, leading to the growth of modern marketing and public relations as companies leverage social media platforms to engage with their audiences and build their brand identities. With […]
Rebrand of the Century: Lessons from the 2024 Campaign
The 2024 presidential campaign started as a matchup between two established brands with deeply entrenched perceptions. Then, when President Joe Biden dropped out of the race and endorsed his VP, everything changed. The new candidate, Kamala Harris, had great name recognition but poor brand identity. She has been a relatively under-the-radar VP, and remained an […]
Exhibiting at CEDIA Expo? Here’s How to Prep Like a Pro
It’s the middle of summer, and while you might be planning when you can take your next beach day or which ice cream shop you want to try next, we’re thinking about CEDIA Expo 2024. The next 6 weeks are going to fly by, and you’ll get a notification to check into your flight to […]