The Latest
Year in Review: 2024 Client Wins
I know what you’re thinking: “It’s February.” Okay, fine. We’re a little late with this recap. But to be fair, December and January are basically jammed full of cookies, reports, and CES-related activities when you work in tech PR. Now that we’ve finally caught up on sleep and emails, we’re taking the time to reflect […]
12 Years, 11 CES Shows, and Two Key Takeaways
12 Years, 11 CES Shows, and Two Key Takeaways There’s nothing quite like a flight with spotty Wi-Fi to force a little introspection. As I flew back from an action-packed CES 2025, I found myself reflecting on milestones (both professional and personal) and new lessons learned as I mused over my key takeaways from the […]
Tremendous Content: Standout Media in Extraordinary Times
In a 2015 tweet that he would never subsequently live down, then-ESPN commentator Darren Rovell wrote, “I feel bad for our country. But this is tremendous content.” Part of why this quote refuses to die (to Rovell’s chagrin) is that he was right: the media does its best and most essential work during times of […]
Caster’s Favorite Things 2024
It’s a very special time of year for those of us in the PR industry. No, not the holidays or the return of the McRib: “Best of” list season. The Caster crew loves this time of year in part because we’re good at our jobs, and that pays dividends on these annual lists. We see […]
It’s Time to Ditch the Clichés and Let Your Press Release Tell a Real Story
Press releases have become a battlefield of buzzwords, with every company claiming to be “revolutionary,” “groundbreaking” or “cutting-edge.” It’s no surprise that reporters are rolling their eyes. As ADWEEK highlights, the overuse of clichés is diluting the effectiveness of these communications. Instead of captivating an audience, brands are chasing after attention with empty phrases. The […]