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Explaining PR to your friends and family who don’t do PR

A holiday season gathering wouldn’t be complete without a family member asking what you do for a living. And if you work in public relations, the conversation has probably gone a little like this: “What do you do for a living?” “I work in public relations!”  “Wait, do you cover up scandals for a living?” […]

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How to Effectively Manage a B2B Social Media Account

At Caster, we believe every business, whether it is B2B, B2C, or B2B2C, benefits from implementing a strategic social media presence, but oftentimes we hear from new B2B clients, “why do we need to be on social media anyway?” Here’s why: Social media offers an enormous potential to reach target audiences at little-to-no cost. It […]

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Three Lessons I’ve learned As A PR assistant

After graduating from college, it’s easy to feel like a little fish in a big pond. This past May after I crossed the URI quad to receive my diploma, I remember thinking “I did it! – so now what?” Luckily, I was able to score my first real PR job at Caster. In September I […]

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The End-of-Year PR Agency Hustle

Last week I posted on LinkedIn about what the last 50 days of the year look like for a Tech PR pro. The short story: It’s a tough time of year. The last 50 days are what I call, “the end-of-year PR agency hustle.” We’re simultaneously trying to prove the value of what we did […]

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Completing the PR Puzzle – How Smart Advertising Leads to Next Level PR

If you follow the Caster blog, you should already know how important a good PR strategy is to your brand’s success. If not, let me give you a quick rundown on why PR matters. Public Relations is all about communicating the right messages about your brand to the right people (potential and existing customers, business […]

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