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Why Working for a Small Agency is Actually the Smartest Career Move

Why Working for a Small Agency is Actually the Smartest Career Move

Everyone knows that agency work—while fast-paced and often demanding—is one of the best ways to soak up knowledge and experience in a burgeoning PR career—and these benefits are compounded when that agency is also a small business. Sure, there’s something attractive and shiny about working for a giant, corporate PR agency in a skyscraper that […]

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Getting a Start on My First E-Marketing and Social Media Campaign

Throughout my seven months as an intern with Caster, I’ve been able to learn and pick up on PR techniques quickly by applying new information in my daily projects and tasks. I have been challenged with new projects that have pushed me to develop the skills to conquer these tasks successfully. As a newly hired […]

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4 Steps for Fruitful Content Strategy

If you don’t have a content program for your marketing and PR, you’re probably about to start one, or you should be thinking about it. The Content Marketing Institute (CMI) reported that content marketing is popular, and growing, with 91% of B2B brands and 86% of B2C brands using it. Quality content brings averages a […]

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Engaging with Clients on Social: The Why & How for Custom Integrators

About a month ago, an installer posed this question. “Do you think it is acceptable to connect with each new client you start working with on social media? Or do you know of an article that talks about social media and new client relationships?” My response: “Most dealers will add a customer to their email […]

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The Best Advisors Say No

We’ve all been in that meeting. The meeting where someone, usually in a leadership role, suggests a terrible idea. An idea that’s either counterproductive to the mission of the organization, outside of the scope or abilities of the people within that organization, or just plain wrongheaded. The trajectory of that idea depends on the rest […]

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