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Three Examples of PR Done Right: Exploring What Makes a Successful Program

What makes an effective PR and communications program? There are a lot of components that must come together to ensure success. But success isn’t one-size-fits-all and what is successful for one brand or product may be completely different for another. At Caster, we create custom, bespoke programs that are designed to specifically target the diverse […]

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Four Decades of PR: Where We’ve Been and Where We’re Going

Four Decades of PR: Where We’ve Been and Where We’re Going

With three decades of PR already in Kim’s rearview mirror, she’s seen the tides of the industry change more than once—and she’s got a keen view on the future and what it holds. When Kimberly Lancaster founded Caster Communications in 1998, she had just seven years of PR experience under her belt. Following her first […]

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S**t Hit the Fan – Now What? Tackling a PR Crisis

S**t Hit the Fan – Now What? Tackling a PR Crisis

PR crises are not usually something you can plan for, and they are certainly not the most glamorous part of PR, but the truth is, they happen. From time to time, s**t hits the fan, and when it does, you need to be ready with a communications plan—not to mention all hands on deck. Warren […]

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Caster Communications Welcomes New Client Electrolux

Caster Communications, Inc., an award-winning consumer tech PR, social media, and consulting firm, has added a leading global appliance company Electrolux to its client roster ahead of KBIS 2020. With a legacy of award-winning sustainability and design paired with its Scandinavian heritage, Electrolux delivers beautiful appliances for homes and commercial kitchens. Placing the consumer at the […]

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Staying on top of media relations in 2020

A new decade has arrived, and the Caster crew is back in action. We kicked off the New Year with our largest technology trade show, CES, and we are happy to share we have onboarded two new clients, Hogar Controls and Electrolux. Starting off 2020, the team is more ready than ever to tackle a […]

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