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A Note From Hanna

In college, I had the dictionary definition of “public relations” memorized. Whenever anyone asked what I studied, I recited that definition—because quite frankly, without working experience, I wasn’t sure what public relations really was. I understood my coursework. I received high accolades and great feedback from my professors. For some reason, though, whenever I tried […]

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A Note From Megan, Caster Public Relations Assistant

A year ago, when asked about post-graduation plans, my answer was “working full-time as a real estate agent.” I was studying Public Relations at the University of Rhode Island, and I planned on using the communication skills I’d learned to cultivate my business. I was drawn to PR initially because it offered me several career […]

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If Working in PR is a Marathon, I‘ve Had a Pretty Great Start

It is my first month at Caster Communications, and I’m thrilled to be starting as a Public Relations Assistant. Finding a job in a pandemic proved to be much more difficult than I anticipated. When I got the call asking to join the Caster team, I felt total validation. After sending in applications, resumes, and […]

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Three Hidden Benefits of Awards Programs

This month, awards season in Hollywood ratchets up as celebs, directors, musicians, and costume designers alike wait to hear if their project has caught the attention of awards judges. The next Meryl Streep may be discovered in this year’s selections. From the Golden Globes to the Oscars and every other award in between – it’s […]

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So, You Think You Want to Have a Digital Photoshoot?

First, a few things. Photoshoots can be a significant investment for the client. Five-figure photoshoots used to mean a Caster person would be onsite. We’d spend days watching a photographer shoot the same shot over and over. The benefit? Easy. In real-time, we’d get the chance to say, “That background conflicts with their brand colors,” […]

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