Caster Blog

The Latest

Reflecting on CEDIA Expo 2021

I am one of the attendees of CEDIA Expo 2021. Having attended Expo nearly every year since 1993, I have a lot of perspectives on this show. I came home from Expo in 2001 and woke up to what would become known as 9/11. I watched the show come back from that and grow year-over-year […]

Read More

Three Pillars that Should Define Your Crisis Comms

It’s not uncommon for a company to stumble through communications responses in the midst of a crisis – Hey, it’s a stressful time, and aligning on what comes next can add an extra layer of stress response for even the most savvy executive. We’ve all seen companies that flounder through a crisis, and the PR […]

Read More

Building a Healthy Workplace Culture within a Hybrid PR Team

When hiring remote team members without ever having met physically, it can be a challenge to cleanly assimilate them into a company’s culture. So much of a company’s social fabric is woven in-person and videoconferencing, though it has improved leaps and bounds in the last 18 months, still leaves a lot of “interpersonal osmosis” to […]

Read More

Takeaways from Muck Rack’s 2021 State of PR Survey

Summer is an invigorating season for a PR pro in Southern Rhode Island. The weather is gorgeous, the sun is shining at the local beaches, the local bike path is blooming, and Muck Rack’s 2021 State of PR study is finally out. One of these things is not like the others, but it’s still pretty […]

Read More

Nurturing Company Culture is Important–Here’s How We Do It

According to research from global staffing firm Robert Half, over a third of  American workers would turn down a job that was otherwise a “perfect fit” if they didn’t like the corporate culture. In addition, 90 percent of employers say that cultural fit is more important than skills or experience to an employee’s long-term success. […]

Read More