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Maximizing Interaction on Your Next Virtual Conference
As we quickly move into the summer, still under stay-at-home order in many states, with our large events and gatherings, in most cases, cancelled, we are seeing events become virtual to keep people connected and learning and to allow companies to continue showcasing their technology and products. However, event organizers, individual companies, and groups are […]
How to Maintain PR Relationships During Times of Uncertainty
Globally, we are facing unprecedented times. Everything has changed, including how we perform the daily duties of our jobs. At Caster, we are fortunate enough to have established a client base within industries that have been able to stay afloat during the COVID-19 pandemic, which is keeping our team, and the media busy during all […]
Communicating in a Pandemic: What We’ve Learned So Far
The world has been wading through uncharted waters for the past few months as the COVID-19 crisis introduces unfamiliar obstacles, unprecedented hardships, and new ways of staying connected and communicating. The PR and journalism industries have shifted to accommodate the news climate that COVID-19 has created, and with that, we’ve had to change the way […]
Struggling with #RemoteWorkLife? It’s a Marathon, Not a Sprint
Sick of being quarantined? It’s all about perspective. Here’s how we’re finding some gratitude in our common #remoteworklife gripes. Let’s be honest…who is starting to feel the effects of working full-time from home? For those of us who still have jobs in the continuously floundering economy—moreover, jobs which we can perform safely from our own […]
Business NOT as Usual: COVID-19 Resources for the Technology Industry
When you asked yourself what 2020 would bring when the clock struck midnight this past New Year’s Eve, my guess is you didn’t say, “a global pandemic forcing me to close the doors of my business, work remotely (if you’re one of the lucky ones), and stock up on toilet paper, cleaning supplies, rubber gloves, […]