Caster Blog

The Latest

Work Benefits to Getting Outdoors

Now, more than ever, the four walls of your [home] office or cubicle may feel a bit more stifling than they used to – and for good reason. When stuck, I often turn to “write what you know” to help motivate and at the very least, get things moving. My last Caster blog focused on […]

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Pros and Cons: A Fast News Cycle, Twitter Replies, and Virtual Events

The pandemic has disrupted our lives, and the PR industry hasn’t been unscathed. But this is nothing new for PR pros – we’re always staying on top of trends, news, and tactics to tell stories, engage audiences, and develop content. Over the last few months, some of the changes to the PR world include a […]

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A Note from Caster’s New Vice President

I was a Medieval and Renaissance Studies major, and now I’m joining one of the best technology PR firms in the country. It’s a funny old world, innit? This move is not out of nowhere. I’ve spent the last decade plus at AVIXA, the world’s leading professional audiovisual trade association and professional society. I thought […]

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Caster Communications Recognized by PRNEWS Agency Elite Top 100

This week, we are delighted to announce Caster’s recognition in the PRNEWS Agency Elite Top 100, stemming from the achievements of the firm’s consistent and driven ability to innovate, strategize, and deliver results. This acknowledgement is a testament to the proverb that good things come in small packages; while our team is stationed in quaint […]

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Three Reasons to Consider Sponsored PR & Content

Public relations, like any other business function, continues to shift and evolve – particularly in the post-COVID era of uncertainty, what works in PR continues to look different on a month to month basis. While we’re strong proponents of the power of organic PR and media relations, targeted outreach, understanding journalists and serving as resources […]

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