The Latest
The FTC’s Endorsement Guides, Part 1: Do You Know What You Need to Disclose?
If you use endorsements in your marketing, do they meet the standards of the FTC Act and the FTC’s Guides Concerning Use of Endorsements and Testimonials in Advertising? And what about social media influencers? If your business works with influencers or if you’re an influencer yourself, are you both taking necessary steps to clearly disclose material […]
Staying Organized in the Lightning-Fast World of PR
I’ve always been able to pride myself on my organization skills (everywhere besides in my car, that is!), and I live and breathe by lists, at work, and in my personal life. I actually go so far as to write two grocery lists out each week – one for the things I want as they […]
Three Examples of PR Done Right: Exploring What Makes a Successful Program
What makes an effective PR and communications program? There are a lot of components that must come together to ensure success. But success isn’t one-size-fits-all and what is successful for one brand or product may be completely different for another. At Caster, we create custom, bespoke programs that are designed to specifically target the diverse […]
Four Decades of PR: Where We’ve Been and Where We’re Going
With three decades of PR already in Kim’s rearview mirror, she’s seen the tides of the industry change more than once—and she’s got a keen view on the future and what it holds. When Kimberly Lancaster founded Caster Communications in 1998, she had just seven years of PR experience under her belt. Following her first […]
S**t Hit the Fan – Now What? Tackling a PR Crisis
PR crises are not usually something you can plan for, and they are certainly not the most glamorous part of PR, but the truth is, they happen. From time to time, s**t hits the fan, and when it does, you need to be ready with a communications plan—not to mention all hands on deck. Warren […]