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Three Hidden Benefits of Awards Programs

This month, awards season in Hollywood ratchets up as celebs, directors, musicians, and costume designers alike wait to hear if their project has caught the attention of awards judges. The next Meryl Streep may be discovered in this year’s selections. From the Golden Globes to the Oscars and every other award in between – it’s […]

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So, You Think You Want to Have a Digital Photoshoot?

First, a few things. Photoshoots can be a significant investment for the client. Five-figure photoshoots used to mean a Caster person would be onsite. We’d spend days watching a photographer shoot the same shot over and over. The benefit? Easy. In real-time, we’d get the chance to say, “That background conflicts with their brand colors,” […]

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What Session Abstracts and Session IPAs have in Common

Whether for white papers, webinars, or especially speaking session submissions, the humble abstract plays a pivotal role in attracting attention, sparking legitimate interest, and showing a bit of style. The art of the abstract is a tricky one to master but it begins with an assessment of what an abstract is and what an abstract […]

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Three Social Media Trends to Spearhead in 2021

Last year was bizarre all around – I think we’re all on the same page there. For public relations and marketing professionals specifically, 2020 was transformative. All our activities shifted to digital platforms and social content proliferated as everyone – from press and customers to friends and family – craved new ways to stay authentically […]

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Maximizing Your PR Efforts – What Are You Leaving on the Table?

To start things with an understatement, 2020 has been unprecedented. However, it’s December, or as some of my favorite memes about this year have stated, we’ve started the “12th level of Jumanji”. Putting the pandemic aside, across all businesses, December means end-of-year (EOY), contract renewals, and time set aside to review the efforts of the […]

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