Year in Review: 2024 Client Wins
I know what you’re thinking: “It’s February.” Okay, fine. We’re a little late with this recap. But to be fair, December and January are basically jammed full of cookies, reports, and CES-related activities when you work in tech PR. Now that we’ve finally caught up on sleep and emails, we’re taking the time to reflect […]
Building Bridges: Why Social Media Engagement is Key for Brands to Connect with Their Audience
Social media has redefined interpersonal relationships, making it easier to maintain and nurture connections in our increasingly digital world. This has naturally extended into the business realm, leading to the growth of modern marketing and public relations as companies leverage social media platforms to engage with their audiences and build their brand identities. With […]
A Short Story About Long-Tail Keywords…and Why They’re Important
Search Engine Optimization (SEO) is a lot of fun…at least to me. It’s like solving a word puzzle using strategic thinking or, as I sometimes call it, “word chess.” While good content is engaging, digestible, and easy to understand, the SEO side of my brain also wants to ensure it answers specific questions and provides […]
Four PR Trends to Watch in 2024
As we finish a rousing chorus of “Auld Lang Syne” and dump out the flat champagne, it’s time to talk about where PR is heading next. In the last year, we saw speedy evolution (AI), scaling back (the bird app or whatever it’s called this week), and a multitude of shifts in how the world […]
Get the Message: Five Easy Ways to Improve Your Email Marketing
‘Tis the season…for emails. Lots of emails. An absolute cacophony of messages filling inboxes like stockings full of gifts. It can also be a time of strife for email marketers. In many ways, B2C and B2B are competing for the audience’s collective low attention spans. I recently completed the Hubspot Email Marketing Certification and gained […]