Author: admin

Knowledge is Power, But Beware the Jargon: Tips for Writing for Any Industry

Gaining detailed knowledge of a new subject can be challenging. Such is the constant quest of a PR professional, especially those of us in tech PR, who keep up with evolving and emerging trends and absorb news to create storylines and write content.

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Our Favorite Networking Tips

Networking gets a bad rap yet, as professionals, it is a critical skill and an activity that’s not going anywhere.

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Is Crafting the Message > Building the Relationship?

In PR, relationships are imperative to success, but telling truthful and compelling stories on behalf of your client is what the job is all about. If that is done correctly, relationships will simply form naturally. I interviewed some of our Caster Crew members for their point of view regarding the concept of relationships vs. storytelling […]

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What It Takes to Get the Big Story

There isn’t a PR person alive who hasn’t had a client or a boss who wanted them to get top mainstream coverage in a publication / morning show / daily newspaper like the Wall Street Journal, TIME Magazine, CNN, or the TODAY Show. When we’re pitching clients, we want to showcase our wins and tell […]

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Optimize your InfoComm with a Solid PR Plan

InfoComm is the audiovisual and integrated experience event of the year, but without a solid PR plan in place, your booth could be easily be overlooked by the show’s 44,000 attendees. Collectively, the Caster team has attended 17 InfoComms, coordinating countless product launches and leveraging our media relations to shift all eyes to our clients. […]

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