I didn’t–at first. But I know I’m exactly where I’m supposed to be now. I always knew I wanted to work in a business setting, whatever that may be. I watched my mom leave the house with her heels on and her work phone ringing off the hook, and I wanted to be just like […]
Gaining detailed knowledge of a new subject can be challenging. Such is the constant quest of a PR professional, especially those of us in tech PR, who keep up with evolving and emerging trends and absorb news to create storylines and write content.
Networking gets a bad rap yet, as professionals, it is a critical skill and an activity that’s not going anywhere.
In PR, relationships are imperative to success, but telling truthful and compelling stories on behalf of your client is what the job is all about. If that is done correctly, relationships will simply form naturally. I interviewed some of our Caster Crew members for their point of view regarding the concept of relationships vs. storytelling […]
There isn’t a PR person alive who hasn’t had a client or a boss who wanted them to get top mainstream coverage in a publication / morning show / daily newspaper like the Wall Street Journal, TIME Magazine, CNN, or the TODAY Show. When we’re pitching clients, we want to showcase our wins and tell […]