Author: admin

Online More Than Ever – Don’t Look Like A Bot: What I Learned About Social Engagement at Caster

By: Samantha Schaller, Intern Social media is used to spread awareness, interact with customers and communities, and keep brands in the conversations in their market. With Twitter, Facebook, LinkedIn, and Instagram staying strong (especially now as we work from home), and more platforms emerging each year, it’s critical for PR pros to understand how to […]

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Why I Chose to Study Public Relations

Why I Chose to Study Public Relations

I didn’t–at first. But I know I’m exactly where I’m supposed to be now. I always knew I wanted to work in a business setting, whatever that may be. I watched my mom leave the house with her heels on and her work phone ringing off the hook, and I wanted to be just like […]

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Knowledge is Power, But Beware the Jargon: Tips for Writing for Any Industry

Gaining detailed knowledge of a new subject can be challenging. Such is the constant quest of a PR professional, especially those of us in tech PR, who keep up with evolving and emerging trends and absorb news to create storylines and write content.

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Our Favorite Networking Tips

Networking gets a bad rap yet, as professionals, it is a critical skill and an activity that’s not going anywhere.

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Is Crafting the Message > Building the Relationship?

In PR, relationships are imperative to success, but telling truthful and compelling stories on behalf of your client is what the job is all about. If that is done correctly, relationships will simply form naturally. I interviewed some of our Caster Crew members for their point of view regarding the concept of relationships vs. storytelling […]

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