5 Tips for PR Pros at their First Tradeshow
I recently attended my first tradeshow, CES 2023. It was intimidating, to say the least: I had no idea what to expect, what to pack, or how to prepare to attend a tradeshow as a PR professional. But with help and support from my amazing team, I successfully got through CES 2023 – and I […]
How the Caster Crew Rejuvenates Creativity
PR professionals are always thinking ahead, trying to stay on top of trends and consider what events clients should attend throughout the year. Planning months in advance and always thinking in terms of “what-if,” “what’s happening,” and “in 6 months, there is a perfect opportunity!” has the potential to wear on your creativity, because you’re […]
“What is an Audio Edge Processor?” And Other Questions Answered Through My Internship at Caster
By Sophia Damon, PR Intern | URI Class of 2022 Before my first day as an intern at Caster, I only knew about the foundational pieces of public relations that I learned in my classes at URI. I could write a press release and PR plan based on the basic structure professors show us at […]
Online More Than Ever – Don’t Look Like A Bot: What I Learned About Social Engagement at Caster
By: Samantha Schaller, Intern Social media is used to spread awareness, interact with customers and communities, and keep brands in the conversations in their market. With Twitter, Facebook, LinkedIn, and Instagram staying strong (especially now as we work from home), and more platforms emerging each year, it’s critical for PR pros to understand how to […]
Why I Chose to Study Public Relations
I didn’t–at first. But I know I’m exactly where I’m supposed to be now. I always knew I wanted to work in a business setting, whatever that may be. I watched my mom leave the house with her heels on and her work phone ringing off the hook, and I wanted to be just like […]