A Short Story About Long-Tail Keywords…and Why They’re Important
Search Engine Optimization (SEO) is a lot of fun…at least to me. It’s like solving a word puzzle using strategic thinking or, as I sometimes call it, “word chess.” While good content is engaging, digestible, and easy to understand, the SEO side of my brain also wants to ensure it answers specific questions and provides […]
Four PR Trends to Watch in 2024
As we finish a rousing chorus of “Auld Lang Syne” and dump out the flat champagne, it’s time to talk about where PR is heading next. In the last year, we saw speedy evolution (AI), scaling back (the bird app or whatever it’s called this week), and a multitude of shifts in how the world […]
Get the Message: Five Easy Ways to Improve Your Email Marketing
‘Tis the season…for emails. Lots of emails. An absolute cacophony of messages filling inboxes like stockings full of gifts. It can also be a time of strife for email marketers. In many ways, B2C and B2B are competing for the audience’s collective low attention spans. I recently completed the Hubspot Email Marketing Certification and gained […]
The End of My First Internship
Tourists are leaving town in flocks, “Back to School” signs are around every corner, the days are getting shorter, and the weather is getting cooler. Summer is ending, and soon, so will my internship at Caster. I am headed into my junior year of college with a whole new mindset about the working world. This […]
My First Internship
New York, Kansas, Florida, Virginia, Rhode Island. Five states and 20 years later, here I am at my very first internship. Hi everyone! My name is Julia, and I am an intern at Caster this summer. For the small amount of time I have been interning at Caster, I feel I have learned so much […]