Curate meaningful content and build your company’s Twitter following
Twitter is a tool that can be used to position your business as a thought leader within your industry. Businesses can develop strategies to build interesting content for their followers that will serve their overall company goals, like promoting new products or connecting with a prospective client. Whether it be sharing company news, inviting fans […]
The Value of Industry Awards
As you focus on building your business’s online presence, managing social media is probably a top-of-the-list priority. But are you also spending enough time applying for industry awards? Awards are an extremely valuable part of your business’s online identity and can play a big role in helping your business build its media reach and customer […]
How to “Spring Clean” Your PR Strategy
When the days start getting warmer and you’re feeling motivated to tackle cleaning your coat closet, don’t forget to bring that spring-cleaning motivation to the office. Taking the time to refresh and revamp your PR strategy will help you reenergize for the season ahead, so you can keep working productively: Here’s how to “spring clean” […]
Why (and When) To Use Event and Offer pages
Getting the word out about your upcoming event or offer does not have to be complicated or costly. As Facebook closes in on nearly two billion monthly active users, it has proven itself to be a perfectly suitable social platform to promote just about any event from small business holiday sales, to fundraisers for nonprofits, […]
How to Make Your LinkedIn Updates Stand Out
LinkedIn is the social media platform designed with the business professional in mind. Whether you are using it for yourself or your business, it can be extremely valuable when reaching out and connecting to a professional audience. Because these connections allow users to network, find fellow professionals and build their online presence, users need their […]