A Primer on GDPR + Social Media for 2019
Between Facebook and GDPR regulations, consumer across the globe are thinking differently about how brands and companies are using their data and what they are willing to share and not share when given the option.
The Value of Thought Leadership
Whether B2B or B2C, brands need to establish thought leadership in order to provide industry insight, foresee business trends, provide expert opinions, take part in relevant discussions, etc.
“Many believe effective networking is done face-to-face, building a rapport with someone by looking at them in the eye, leading to a solid connection and foundational trust.” –Raymond Arroyo
Before beginning my career at Caster Communications, I had minimal Public Relations experience. Not only was I exploring the field, but I was also introduced to the technology industry for the first time. While I was skilled in traditional PR methodologies, tech terms such as “AV” and “IoT” were completely foreign to my vocabulary.
Skills and Qualities Every PR Pro Needs
Throughout my six-month tenure at Caster Communications, I’ve come to learn that there is a very specific set of skills one must possess in order to successfully make it in the PR world. In my opinion, you need to achieve a balance of the following skills to be the best PR pro you can be: […]
Research Tools for PR Professionals Part I: Twitter
As PR professionals, our work is dynamic and changes often, but there are a few constants that we must keep up with on a day-to-day basis. An important part of our jobs includes keeping up with current trends and news in the industries important to our clients. My advice for other PR professionals? Spend 15-30 […]