The Value of Thought Leadership
Here at Caster Communications, we focus quite a bit of our energy on seeking out thought leadership opportunities for our clients. While product and news pitching may resonate as being the most important elements of public relations, we believe that many businesses would be unable to operate successfully without the institution of thought leadership.
So, what constitutes thought leadership anyway?
As defined by the Cambridge Dictionary, a thought leader is “an expert on a particular subject whose ideas and opinions influence other people, especially in business.”
Why is thought leadership so important?
Whether B2B or B2C, brands need to establish thought leadership in order to provide industry insight, foresee business trends, provide expert opinions, take part in relevant discussions, etc. Thought leadership not only strengthens existing customer relationships, but it also builds new ones. Thought leadership strengthens organizations while building credibility.
How can I establish myself as a thought leader?
Establishing thought leadership can be done in several ways. Some of the thought leadership opportunities we seek out as PR pros include, but are not limited to submitting contributed articles, applying for industry awards, and speaking at industry events. By participating in these activities, you will begin to establish a credible identity and develop recognition within your industry.
Thought leadership doesn’t happen overnight. It’s important to keep in mind that you always remain consistent in your brand’s messaging, voice, tone and ensure that you are factually correct when talking at a high-level about topics in your field. Have other ideas on ways to establish thought leadership? Tweet me!