Research Tools for PR Professionals Part I: Twitter
As PR professionals, our work is dynamic and changes often, but there are a few constants that we must keep up with on a day-to-day basis. An important part of our jobs includes keeping up with current trends and news in the industries important to our clients. My advice for other PR professionals? Spend 15-30 […]
Elements of a Case Study
A case study is a written showcase of work done by a company with specific attention paid to a problem that company solved, how they solved it, and what the end results were. Case studies are a powerful tool you can leverage to provide credibility for your business. But how do you go about creating […]
Mastering Time Management at Work
Time management skills can be sharpened again and again over time so don’t be afraid of some trial and error. You’ll find your groove eventually and can hit the ground running day in and day out.
Writing Your Brand Story Part I: What, How, & Why
Traditional PR strategy and tactics, such as media outreach, thought leadership, and social media, can help you reach your target audience to contribute to brand recognition and business growth. But they will only be successful if you’ve first taken the time to define your brand story. What is your brand story, and how do you […]
Tradeshows: Why They Matter + How to Make Them Work for Your Brand
When you work at Caster, you can expect that within your first few months, you will inevitably see one or more of your clients through an industry tradeshow. Before joining Caster, I had no idea just how many industry-wide tradeshows existed. In fact, while conducting an all-employee survey for our website, I recently learned that […]