Author: Laura Shubel

Prepare Your Digital Presence and Practices for the Online Movement

Day-to-day life, business operations, fun activities, etc. have gone through a dramatic change in this pandemic. Business re-openings are beginning across the country, but many are continuing to shelter in place and work from home. Doing so is shifting everything online, from socializing with friends and family, joining fitness classes, and networking with businesses and […]

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Out of Office: How Caster is Managing Remote with High Availability Amid Corona Virus Concerns

The workplace is transforming – this time, not because of new technologies or because Gen Z is entering the workforce, but because communities and businesses around the world are shutting down and going remote amid concerns for coronavirus.   Most trade shows and events scheduled for the next two months have been canceled, postponed, or moved to virtual. Many Caster clients have shifted to remote […]

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Caster Communications Welcomes New Client Electrolux

Caster Communications, Inc., an award-winning consumer tech PR, social media, and consulting firm, has added a leading global appliance company Electrolux to its client roster ahead of KBIS 2020. With a legacy of award-winning sustainability and design paired with its Scandinavian heritage, Electrolux delivers beautiful appliances for homes and commercial kitchens. Placing the consumer at the […]

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4 Ways to Benefit from the Competition’s PR Wins

4 Ways to Benefit from the Competition’s PR Wins

When you work in PR, no two days are alike. We’re kept on our toes as we handle launches, strategy, interview requests, social media engagement, and more – often all before lunch. At Caster, our days start and end with reading the news, checking for opportunities, and industry newsletters. When we find competitor coverage, we […]

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No Business Is Too Small to Make Headlines with Case Studies

In a crowded media landscape, case studies capture an editor’s attention. Caster writes case studies for many of our clients, pitching them for placement, using them to showcase work on client websites, and using them to book interviews on the topic – and our clients’ marketing teams continue to see momentum in campaigns and on […]

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