Author: Lexie Gardiner

Takeaways from Muck Rack’s 2021 State of PR Survey

Summer is an invigorating season for a PR pro in Southern Rhode Island. The weather is gorgeous, the sun is shining at the local beaches, the local bike path is blooming, and Muck Rack’s 2021 State of PR study is finally out. One of these things is not like the others, but it’s still pretty […]

Read More


Three Social Media Trends to Spearhead in 2021

Last year was bizarre all around – I think we’re all on the same page there. For public relations and marketing professionals specifically, 2020 was transformative. All our activities shifted to digital platforms and social content proliferated as everyone – from press and customers to friends and family – craved new ways to stay authentically […]

Read More


Reflecting on my First Year at Caster!

Four hundred days ago today, I started my career at Caster, and the world of tech PR became my life overnight. My introduction to the industry was a baptism by fire, as I kicked off my career during CEDIA Expo season and witnessed firsthand all the hustle and bustle that comes with supporting clients through […]

Read More


Caster Communications Recognized by PRNEWS Agency Elite Top 100

This week, we are delighted to announce Caster’s recognition in the PRNEWS Agency Elite Top 100, stemming from the achievements of the firm’s consistent and driven ability to innovate, strategize, and deliver results. This acknowledgement is a testament to the proverb that good things come in small packages; while our team is stationed in quaint […]

Read More


Pandemic PR So Far: Tips from the Trenches

The pandemic has invoked rapid changes to almost everything we do. As PR pros, we’ve responded just as quickly as major trade shows shifted online for the first time, editors and writers flip-flopped around to adjust to the virus-distorted news cycle, and brands were faced with all types of uncertainty. Just over two months ago, […]

Read More