Author: Lexie Gardiner

From Caterpillar to Butterfly: How PR Agencies Guide Effective Change Communication

My kindergarten class raised butterflies. We watched as caterpillars evolved from teeny eggs into fuzzy, striped caterpillars and eventually evolved into chrysalises to begin one of nature’s most impressive transformations. As the magic unfolded in a small, netted habitat, our teacher explained each stage of development. However, one of my classmates was out sick for […]

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“Does This Need a Press Release?” A Checklist for Evaluating Newsworthiness

When a company has something to say, issuing a press release is often the go-to move. It’s understandable: press releases are a perfect vehicle for quickly, effectively, and accurately briefing the press on significant developments. I’ll be honest – they’re kind of awesome, and they’re one of my favorite genres to write. While press releases […]

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3 Social Media Engagement Lessons from Elmo’s Viral X Post

“How are you doing?” It’s one of the most loaded questions we hear nowadays. We often find ourselves at a crossroads, unsure whether we should respond with a polite but generic “I’m well, how about you?” or be truthful about our current state. Amid economic pressures, political turmoil, global conflicts, family matters, and personal burnout, […]

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Dive Into These Social Trends to Shape Your 2024 Strategy

Every November, I get pumped up to dive into the biggest anticipations for social media in the new year. This year, though, predicting what’s coming next for social media feels a tad like diving into a cloudy, troll-infested pool from a 50-meter platform. 2023 was one of the rockiest I’ve experienced in my seven-year social […]

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A header image for a blog post on accessibility for digital content. The image features a piece of paper with thumbtacks connecting a web, symbolizing unity and connection. A blue box contains text that reads, "Blog Post: Break Digital Barriers with These Content Accessibility Tips."

Break Digital Barriers with These Content Accessibility Tips

Working in PR, I spend a lot of time stepping into the shoes of different audiences. You should see the number of targets and personas I have scribbled out on sticky notes and plastered across my desk. After all, knowing your audience is the key to making content resonate. Right? Not necessarily. Consider these questions: […]

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