The PESO Model Collapsed the Communications Silo (For the Best)
Fun fact: I work in PR and content, but I have an identical twin sister that works in marketing and sales. Another fun fact: Twins are prone to comparison. People always look for ways to differentiate between two people with the same face. Due to this phenomenon, my sister and I fall into the “ultra-competitive” […]
Getting Your Feet Wet in PR? Here Are Four Free Resources to Get You Started
If you’ve been noodling on the idea of adding a PR program to your business, you may have noticed that seasoned PR people don’t really like to give away secrets to success. It’s a competitive world out there – can you blame us? We spend years building relationships and bolstering our skills, cementing our reputation […]
Don’t Let No News Be Bad News: Three Tactics to Rekindle Your Flame
“We have no news.” To an inexperienced PR team, this sentence is a nightmare. A brand’s reputation can largely depend on its earned and shared media, and quiet periods require a bit of digging to find ideas that will stick. Great content needs to be timely, fresh and meaningful to key audiences. Recycling the same […]
Social Media Trends to Watch in 2023
One of the best parts of working in PR is that no two days are the same. I spend my days on my toes in anticipation of what’s to come – ready to learn, react and pivot at any moment. Living for the element of surprise makes me especially fond of social strategy. Year-over-year for […]
Enter the #CASTERCOMMunity Sweepstakes at CEDIA Expo!
CEDIA Expo is back for 2022, and it’s going big in Texas! We can’t wait to connect with our clients, friends and fellow CEDIA community members on the show floor. Caster will have six team members onsite representing eight clients –the highest number we’ve had on the floor since 2007. To celebrate a strong return […]