World Events, Social Media & Corporate Messaging: A Three Step Guide
When conducting media training, we guide executives through communication and self-regulation exercises to know what to say and when to stop talking. These same principles apply to corporate communications and social media in times of global crisis. The pressure to comment or post on big new stories, take a stance on an issue, or insert […]
The Double-Sided Coin of Going In-House for PR
I can probably guess what you are thinking when you read this blog title – an agency person is going to exhaustively list why it’s not a good idea to take my public relations activities in house. But that guess would be wrong. Here’s the thing, I’ve been on both sides of the table. I’ve […]
Relevant is Better Than Viral
It has been a brutal year for the media industry. The last month alone has ushered in the closure of BuzzFeed News, MTV News, and bankruptcy filings for Vice Media. In April ESPN, ABC News, National Geographic, and Vox all cut their headcount. In general, as our team updates our media lists and follows up […]
Should We Still Be on Twitter?
Twitter debuted when I was in college – the concept of social media and digital marketing was SO NEW that there was not a single course on it yet. Some professors even questioned the legitimacy of these new platforms. How could this really be the future of media? Did I just date myself? Yep. When […]
PR Fails from 2022 and What We Can Learn from Them – Part 2
Last week, we dove into three of the biggest PR debacles in politics, tech, and finance: Liz Truss versus lettuce, Elon Musk versus Twitter, and SBF versus his own ability to shut up. This week, we’ll examine what we can learn from some of year’s worst communications screw-ups in fashion, music, and sports. Know When […]