Linda Yaccarino and the Terrible, Horrible, No Good, Very Bad Interview
What execs can learn from the X CEO’s nightmare Code Conference appearance It’s been a tough couple of weeks for Linda Yaccarino. On September 27, she participated in her most prominent outing yet as CEO of X, sitting with CNBC’s Julia Boorstin at Code Conference. It did not go well. The media called the interview […]
What is PR Worth?
Data is a religion among business leaders. Leading indicators are prophets, and lagging indicators form a holy text. Investments are laid at the altar of better data insights: 91.9 percent of Fortune 100 executives say they’re accelerating their companies’ investments in big data systems. At the same time, only 24 percent of those same executives […]
Blogging with Purpose: Building Relationships and Boosting Visibility
Last week, a client asked me if their company should have a blog. That’s the wrong question. The better question is “What are my communications goals, and can a blog help advance them?” Me in 99% of content strategy discussions – via GIPHY Though it might not always seem like it, Caster doesn’t produce this blog […]
Journalists Will Win the Breakup
I want to take a break from the Caster blog’s regularly scheduled program of PR tips and tech trend analysis to say something that I thought was blindingly obvious, but is apparently very confusing to a lot of social media executives: reporters are good, and we should support them. Last week was dark for journalism. […]
She did WHAT? The Baddies of History Pt. 2
It’s Women’s History Month, and Caster is spending it with the girls who smoke behind the bleachers during gym class. Last week, we added some dimension to unfairly flattened stories of Cleopatra and Marie Antionette. This week, we’re taking a look at two women who shocked the world: Catherine the Great and Elizabeth Bathory, the […]