March 28 marked my one-year anniversary at Caster. To say I’ve learned a lot as an account coordinator is an understatement, but I’ve narrowed down four takeaways of my first full year in tech PR.
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Did you know that Glossophobia, also known as the fear of public speaking affects about 75% of the population and is one of the most common human fears next to those afraid of snakes, spiders, and heights?
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Last month, I attended the PRSSA Regional Conference at Boston University with the URI PRSSA Chapter.
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In my first two months as an intern at Caster, I’ve quickly learned a lot about real-world public relations. Research tactics and media list creation projects have been the foundation to learn about the technology industries Caster works in, and so far, my favorite but most challenging task is drafting a pitch. I just started research and writing a pitch for a case study about how InFocus technology was incorporated in an all-girls center in Florida.
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In recent years, we have seen a huge influx in the use of Instagram for business communications and marketing, with aspects like the rise of brand influencers contributing to momentum and growth for companies on the platform.
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