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A title card of this blog with the same title referring to AI search vs. google SEO

AI Search vs. Google: Why PR is the New SEO Strategy

The foundation of search engine optimization (SEO) is shifting beneath our feet. AI-driven tools like ChatGPT, Perplexity, and Google’s AI Overviews have already altered how we search for information.  That means instead of chasing clicks through keyword stuffing or backlinks, forward-thinking brands need to invest in what truly matters: credibility.  That’s where public relations comes […]

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Whoa, We’re Halfway There: Caster Q2 2025 Highlights

We’ve reached the midpoint of 2025, and Caster is pausing before the headlong dive into CEDIA Expo and CES strategy to look back on a second quarter densely packed with client and agency wins. Media Highlights Caster secured multiple tier one earned media placements in Forbes and The Verge this quarter, elevating both new and […]

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SEO Resembles Marketing More Than Ever Before

Hey! I’m Adam, the latest addition to the Caster Crew. This will not be the last time you hear from me about SEO.  While I normally tell people to run far away from anyone who calls themselves an “SEO expert” (how can they be if they don’t work for Google?), I do consider myself a […]

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Mastering the world’s most popular social media platform: YouTube

With the looming threat of a TikTok ban, new platforms emerging constantly, and content guidelines shifting rapidly, the social media landscape remains volatile to say the least. But there is one constant that holds its ground amidst the chaos: YouTube. With over 2.5 billion monthly active users, YouTube is the most-used social media platform in […]

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5 Tips for a Breakthrough InfoComm

Thomas Wolfe tells us “you can’t go home again,” – but why would you want to? The InfoComm trade show is, in many ways, home for me: I started my career in the tech industry as a conference coordinator for InfoComm back in the aughts. When I head to Orlando this year, though, I’d be […]

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