The Value of Thought Leadership

posted on December 3rd 2018 in blog with 0 Comments

Whether B2B or B2C, brands need to establish thought leadership in order to provide industry insight, foresee business trends, provide expert opinions, take part in relevant discussions, etc.

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“Many believe effective networking is done face-to-face, building a rapport with someone by looking at them in the eye, leading to a solid connection and foundational trust.” –Raymond Arroyo

posted on November 26th 2018 in blog & Caster Communications with 0 Comments

Before beginning my career at Caster Communications, I had minimal Public Relations experience. Not only was I exploring the field, but I was also introduced to the technology industry for the first time. While I was skilled in traditional PR methodologies, tech terms such as “AV” and “IoT” were completely foreign to my vocabulary.

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