“Many believe effective networking is done face-to-face, building a rapport with someone by looking at them in the eye, leading to a solid connection and foundational trust.” –Raymond Arroyo

Before beginning my career at Caster Communications, I had minimal Public Relations experience. Not only was I exploring the field, but I was also introduced to the technology industry for the first time. While I was skilled in traditional PR methodologies, tech terms such as “AV” and “IoT” were completely foreign to my vocabulary.