5 Tips for a Breakthrough InfoComm
Thomas Wolfe tells us “you can’t go home again,” – but why would you want to? The InfoComm trade show is, in many ways, home for me: I started my career in the tech industry as a conference coordinator for InfoComm back in the aughts. When I head to Orlando this year, though, I’d be […]
First Time Experience: ISE & Z-Wave Summit Through a Veteran’s Eyes
After attending trade shows such as CES, InfoComm, ISC West, IFA, MWC and others for over two decades, I was excited for a first time experience at ISE in Barcelona and the Z-Wave Alliance Summit! Returning to the beautiful city of Barcelona is always a treat – with its incredible food, rich history and welcoming […]
12 Years, 11 CES Shows, and Two Key Takeaways
12 Years, 11 CES Shows, and Two Key Takeaways There’s nothing quite like a flight with spotty Wi-Fi to force a little introspection. As I flew back from an action-packed CES 2025, I found myself reflecting on milestones (both professional and personal) and new lessons learned as I mused over my trade show key takeaways. […]
Tremendous Content: Standout Media in Extraordinary Times
In a 2015 tweet that he would never subsequently live down, then-ESPN commentator Darren Rovell wrote, “I feel bad for our country. But this is tremendous content.” Part of why this quote refuses to die (to Rovell’s chagrin) is that he was right: the media does its best and most essential work during times of […]
Caster’s Favorite Things 2024
It’s a very special time of year for those of us in the PR industry. No, not the holidays or the return of the McRib: “Best of” list season. Here are a few of our favorite things. The Caster crew loves this time of year in part because we’re good at our jobs, and that […]