blog

InfoComm 2026 blog graphic featuring a crowded InfoComm show floor photo with the headline “InfoComm 2026 Guide: Your PR Plan Starts Now” and Caster Communications branding.

The Guide to InfoComm 2026: Your PR Plan Should Start NOW

Planning InfoComm 2026? Use this guide to shape your story, secure press and awards, and turn Las Vegas booth traffic into year-round momentum with Caster.

Read More


Graphic featuring a gold football on a stadium field with the headline “PR Is Doing the Heavy Lift for Super Bowl Advertising,” promoting a Caster Communications blog by Kim Lancaster.

How the Big Game Shows PR Doing the Heavy Lift for Advertising

Kim Lancaster explains why PR and multichannel strategy now do the heavy lifting behind Super Bowl advertising and how brands turn airtime into momentum.

Read More


Attendees arriving at Integrated Systems Europe (ISE) 2026 at Fira de Barcelona Gran Via, walking toward the venue entrance beneath large ISE 2026 banners at sunset.

Caster Coffee Thoughts: Reflecting on ISE 2026 and What Comes After the Show

Post-show reflections from ISE 2026 on what matters next for AV, AI, and integration, and how brands can build momentum beyond the show floor.

Read More


Exterior banner at Fira Barcelona Gran Via displaying “Integrated Systems Europe (ISE) 2026,” with event dates February 3–6, 2026, promoting the global AV and systems integration trade show in Barcelona.

Integrated Systems Europe (ISE) 2026: Daily Coverage, Key Trends, and Product Announcements

ISE 2026 is set to be the largest and most globally influential edition yet, spotlighting AI, smart spaces, cybersecurity, and design-led AV innovation.

Read More


Photo of a PR professional at CES with show signage in the background, accompanying a blog post about a first-time CES experience supporting exhibiting clients.

My First CES: What Supporting Exhibitors Taught Me About Tech PR

A first-time look at CES through the lens of tech PR, from supporting exhibitors to navigating the show floor and building real connections.

Read More