Tremendous Content: Standout Media in Extraordinary Times
In a 2015 tweet that he would never subsequently live down, then-ESPN commentator Darren Rovell wrote, “I feel bad for our country. But this is tremendous content.” Part of why this quote refuses to die (to Rovell’s chagrin) is that he was right: the media does its best and most essential work during times of […]
Caster’s Favorite Things 2024
It’s a very special time of year for those of us in the PR industry. No, not the holidays or the return of the McRib: “Best of” list season. The Caster crew loves this time of year in part because we’re good at our jobs, and that pays dividends on these annual lists. We see […]
Get Real: The Importance of Being Transparent With Your PR Team
A well-crafted narrative. Consistent, disciplined messaging. Punchy, memorable soundbites. For any given question, a perfectly calibrated answer that draws your interlocutor’s attention to the facts and trends you want to highlight, carefully avoiding any topics you’re not willing to see in print. These are some of the outputs of a functional PR program. They cannot […]
Building Bridges: Why Social Media Engagement is Key for Brands to Connect with Their Audience
Social media has redefined interpersonal relationships, making it easier to maintain and nurture connections in our increasingly digital world. This has naturally extended into the business realm, leading to the growth of modern marketing and public relations as companies leverage social media platforms to engage with their audiences and build their brand identities. With […]
Rebrand of the Century: Lessons from the 2024 Campaign
The 2024 presidential campaign started as a matchup between two established brands with deeply entrenched perceptions. Then, when President Joe Biden dropped out of the race and endorsed his VP, everything changed. The new candidate, Kamala Harris, had great name recognition but poor brand identity. She has been a relatively under-the-radar VP, and remained an […]