I Started a Tech PR Firm Centered Around CES. Here’s My Advice.
CES is a trade show that builds technology PR people. It is a proving ground. It will test your preparation, your stamina, your judgment, and your ability to read a room faster than you think is fair. If you want to work in this business and do it well, this is what I would tell […]
LinkedIn Best Practices: Actionable Tips to Build Influence
Back by popular demand, our annual LinkedIn algorithm update is here, just in time for you to implement changes before the new year. In this blog, I share actionable tips that you can take to see your LinkedIn metrics skyrocket in 2026. TLDR: Build a posting schedule and stick to it: 2–3 posts per week, […]
Don’t Get a CES Hangover: Turn Your January Launch Into Year-Round Momentum
Got CES buzz? Keep it. Use this 90-day momentum plan to turn a January launch into sustained coverage.
December in Tech PR: How to Survive the Sprint to CES
December is PR chaos: year-end reports, renewals, holidays, and CES prep. Use this playbook—front-load, track ruthlessly, reduce friction, set boundaries—to finish strong.
A Few of Caster’s Favorite Things
You’re not getting away with it. You think you’re being subtle, but I see your eyes, darting to your second monitor during our update call. I know what tabs you’ve got open. Look, it’s okay: everyone does it. Cyber Monday is practically a national holiday at this point, am I right? I’m not here to […]