Keeping up with the Platform X
Since Elon Musk rebranded Twitter to “X” in July, he’s raced full throttle toward his vision of the “everything app.” Both before and since the rebrand, Musk has rolled out algorithm updates, new platform features, subscriber perks, and free rider limitations at an overwhelming pace. Many of these changes revolve around a central goal: getting […]
Linda Yaccarino and the Terrible, Horrible, No Good, Very Bad Interview
What execs can learn from the X CEO’s nightmare Code Conference appearance It’s been a tough couple of weeks for Linda Yaccarino. On September 27, she participated in her most prominent outing yet as CEO of X, sitting with CNBC’s Julia Boorstin at Code Conference. It did not go well. The media called the interview […]
LinkedIn Algorithm Update: A Guide for Companies (2023)
With 950 million LinkedIn members as of July 2023, the number of posts have grown 41 percent in the past two years. This summer, the LinkedIn algorithm update marked a significant shift in how content is prioritized and displayed on the platform. These changes aim to foster meaningful interactions, prioritize connections, and highlight expert advice […]
Break Digital Barriers with These Content Accessibility Tips
Working in PR, I spend a lot of time stepping into the shoes of different audiences. You should see the number of targets and personas I have scribbled out on sticky notes and plastered across my desk. After all, knowing your audience is the key to making content resonate. Right? Not necessarily. Consider these questions: […]
Leveraging the Momentum: PR Strategies that Maximize Trade Show Success
If you’re reading this, it means you’ve survived countless months of trade shows. Congratulations! I hope you’ve avoided burnout because the hard work doesn’t stop when a trade show is over – that’s when the real work begins. Leveraging trade show results is just as important as attending the trade show itself. You don’t want […]