Ninety-Nine Problems but a Pitch Ain’t One! Learning the Art of Media Pitching
One of my favorite parts of graduating from the University of Rhode Island’s public relations program in May 2019 was decorating my graduation cap with a witty PR pun that I had thought of a year before commencement day rolled around. Tacky foam letters sprawled across an overly bedazzled, deep blue, and glittery mortarboard, spelled […]
Out of Office: How Caster is Managing Remote with High Availability Amid Corona Virus Concerns
The workplace is transforming – this time, not because of new technologies or because Gen Z is entering the workforce, but because communities and businesses around the world are shutting down and going remote amid concerns for coronavirus. Most trade shows and events scheduled for the next two months have been canceled, postponed, or moved to virtual. Many Caster clients have shifted to remote […]
Three Examples of PR Done Right: Exploring What Makes a Successful Program
What makes an effective PR and communications program? There are a lot of components that must come together to ensure success. But success isn’t one-size-fits-all and what is successful for one brand or product may be completely different for another. At Caster, we create custom, bespoke programs that are designed to specifically target the diverse […]
Staying on top of media relations in 2020
A new decade has arrived, and the Caster crew is back in action. We kicked off the New Year with our largest technology trade show, CES, and we are happy to share we have onboarded two new clients, Hogar Controls and Electrolux. Starting off 2020, the team is more ready than ever to tackle a […]
Explaining PR to your friends and family who don’t do PR
A holiday season gathering wouldn’t be complete without a family member asking what you do for a living. And if you work in public relations, the conversation has probably gone a little like this: “What do you do for a living?” “I work in public relations!” “Wait, do you cover up scandals for a living?” […]