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Not Goodbye – Just Bye for Now

Today is my last day at Caster Communications. (Typing that just hurt my soul!) I’m not going anywhere else. I mean ideally, I would be heading to a beach, but alas 2020 is what it is. Like most people, my husband Karl and I have had our fair share of challenges this year. We decided […]

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The Power of a Strong Professional Network in Uncertain Times

In August of 2020, as the coronavirus pandemic raged across the globe leaving whole sectors of the economy a smoldering ruin, I lost my job. I was working in events, a field that has been especially devastated by COVID restrictions. I was utterly bereft: between the evaporation of the events industry and the need to […]

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Tech’s Diversity Issues Need Community-Based Solutions

The lack of diversity in STEM fields is a problem – not just for underrepresented communities, but for the industry itself.  Homogenous groups of scientists do less influential science. Less diverse design teams are less creative. The unconscious bias of coders becomes the unconscious bias of code: which in turn, becomes a PR nightmare for […]

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A Message from Robert

My favorite movie of 2020 was the silver screen adaptation of Cats. You read that correctly. CATS. Cats is as hilarious as it is haunting. Simultaneously the best and worst movie I have ever seen, Cats was the greatest in-theater experience of my life, and as soon as I returned home I wrote 1,500 words […]

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Reflecting on my First Year at Caster!

Four hundred days ago today, I started my career at Caster, and the world of tech PR became my life overnight. My introduction to the industry was a baptism by fire, as I kicked off my career during CEDIA Expo season and witnessed firsthand all the hustle and bustle that comes with supporting clients through […]

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