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Instagram Expectations, LinkedIn Realities: Gen Z at Work

Gen Z is moving the goalposts for workplace culture: demanding more flexibility, focusing more on work-life balance, seeking different kinds of satisfaction from their jobs, and quitting fast if their current role falls short. Many media observers report on this behavior, even praise it, without pausing to critically evaluate whether it’s good. Insider writes: “Because […]

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4 Things You Need to Know About Google Analytics 4

In April, I started blogging about SEO tips – feel free to check out that blog post if you’re in need of some tips to improve your website’s SEO. Today I want to spill the tea on Google Analytics 4 and give you a quick list of things you should be aware of if you’re […]

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The PR Genius of Drag Queens

I draw a lot of inspiration from drag queens—and I don’t just mean the abundance of leopard print in my closet. Drag performers are savvy communicators, haunting storytellers, detail-oriented obsessives, and improv geniuses. They’re daring, passionate, smart, and above all, memorable. Frankly, as a PR pro, that’s everything I hope to be. The closest I’ve […]

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LinkedIn Algorithm Updates

5 LinkedIn Algorithm Updates

I’m often asked about the LinkedIn algorithm and what it means for my clients’ company pages. Today, I’m going to share what I’ve learned about the algorithm and its recent updates from research, reading, and a lot of A/B testing. Then I’m going to share a very new, very hot little trick that LinkedIn just […]

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Why I chose to work at Caster when I live 2954 miles away

My eyes shot open to my alarm blaring at 3:00 A.M. Despite the insanely early hour, I was wide awake and full of adrenaline. I quickly brushed my teeth, packed up, and was out the door of my house in Orange County by 3:32 A.M. As I sat down in the car, my anxiety reminded […]

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