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Guest Blog: PR Stops for No Quarantine

Introduce yourself! My name is Aria. I am eight years old, and my favorite color is purple. What brings you to the Caster Blog? Someone in my class got a positive COVID-19 test. Now, I have to stay home because I’m exposed to [REDACTED] a lot of the time. We think it’s [REDACTED]. They just […]

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Building a Healthy Workplace Culture within a Hybrid PR Team

When hiring remote team members without ever having met physically, it can be a challenge to cleanly assimilate them into a company’s culture. So much of a company’s social fabric is woven in-person and videoconferencing, though it has improved leaps and bounds in the last 18 months, still leaves a lot of “interpersonal osmosis” to […]

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Takeaways from Muck Rack’s 2021 State of PR Survey

Summer is an invigorating season for a PR pro in Southern Rhode Island. The weather is gorgeous, the sun is shining at the local beaches, the local bike path is blooming, and Muck Rack’s 2021 State of PR study is finally out. One of these things is not like the others, but it’s still pretty […]

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Nurturing Company Culture is Important–Here’s How We Do It

According to research from global staffing firm Robert Half, over a third of  American workers would turn down a job that was otherwise a “perfect fit” if they didn’t like the corporate culture. In addition, 90 percent of employers say that cultural fit is more important than skills or experience to an employee’s long-term success. […]

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Lessons From The PR Fails of 2021 (So Far)

Ah, the dreaded #PRFail: we’ve all seen our share. Sometimes, the hashtag is attached to a thoughtless publicity stunt on social media; sometimes, it’s a serious crisis, handled poorly.  As public relations professionals, it’s our job to analyze how corporate communications are likely to make the audience feel. For every message, every time, we should […]

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