press releases

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  • Why You Should Keep Your Social Media Pages Fresh...

    For business owners, social media is one of the most efficient and impactful ways to communicate with your ...
    June 26th 2018

  • Three ways to keep your media relationships thriving...

    You’ve successfully pitched and placed a story, what’s next? For PR professionals, seeking out and fostering ...
    June 21st 2018

  • Setting Your PR and Social Media Goals...

    The first step to ensuring the success of your public relations efforts is to develop a comprehensive assessment of ...
    June 12th 2018

  • The Art of Crafting the ‘Perfect’ Pitch...

    Journalists receive hundreds of e-mail pitches per day, and yours is likely to get lost in the shuffle so it’s ...
    June 5th 2018

  • “Advertising is What You Pay For, Publicity is Wh...

    I am looking forward to all that is still to come as I continue to learn and evolve into my role as Account ...
    May 24th 2018

  • Curate meaningful content and build your company’s Tw...

    Twitter is a tool that can be used to position your business as a thought leader within your industry. Businesses ...
    May 17th 2018

  • How to “Spring Clean” Your PR Strategy...

    When the days start getting warmer and you’re feeling motivated to tackle cleaning your coat closet, don’t ...
    March 23rd 2018

  • Why (and When) To Use Event and Offer pages...

    Getting the word out about your upcoming event or offer does not have to be complicated or costly. As ...
    February 23rd 2018

  • The Value of Publication Awards for Your Integration Bu...

    Managing a small business means that you have a never-ending to-do list. When things get busy, one task that ...
    February 5th 2018

  • Caster Academy Quick Sessions at ISE 2018...

    Headed to the Netherlands for ISE 2018? While you’re checking out the latest AV systems and products (including ...
    January 31st 2018

  • Highlights of CES 2018...

    CES 2018 is winding down, and there were lots of new tech innovations and launches from our ...
    January 12th 2018

  • What are Caster Clients up to at CES 2018?  ...

    It’s almost that time of year again—CES time! Whether you’re en route to the show floor yourself or will be ...
    January 5th 2018

  • Growing Your LinkedIn Presence...

    The goal is to engage more people with your content so more people in their network – people who might not know ...
    October 23rd 2017

  • Use Awards and Business Listings to Boost SEO and Custo...

    No matter the size of your business, improving SEO and customer engagement should always be a priority. Doing so ...
    October 20th 2017

  • Who is on Houzz?...

    With the plethora of social media platforms filling up the internet, it can be hard to know which ones are ...
    October 4th 2017

  • Social media tips for the CE professional...

    Many CE professionals recognize the importance of PR for their company, but it is important to not overlook the ...
    September 18th 2017

  • My First Few Weeks at Caster...

    It’s easy to fear change. As humans, we automatically categorize change as negative. Routine breeds comfort and ...
    September 15th 2017

  • 6 PR Tips to Help Grow Your CE Business...

    What is PR? According to the Public Relations ...
    August 30th 2017

  • How to Use Snapchat’s New Snap Map...

    This past month, Snapchat expanded into the world of mapping with their new feature called Snap Map.
    August 1st 2017

  • 5 Smart Home Blog Ideas to Help Boost Traffic...

    If you’re in the smart home industry, it can be hard to make your business shine above the hundreds of other retail ...
    July 25th 2017

  • 5 Tips for a More Effective PR Pitch Subject Line...

    For PR pros, pitching is one of the most important parts of the job. Whether pitching client news, an interview ...
    May 31st 2017

  • 3 Common Mistakes You’re Making with Facebook Ads and...

    I’ve written a lot about Facebook ads for the Caster blog in the past – why you should use them, ...
    May 19th 2017

  • 4 Online Resources for PR Professionals...

    The internet is chock-full of advice and tools for PR professionals, but how do you sift through the clutter to ...
    May 8th 2017

  • Why Infographics Are a Great Tool for Building Brand Aw...

    Yesterday I read an article on infographics from ...
    April 26th 2017

  • “Newsjacking.” What is it and why you should be war...

    About a week ago, I received an email from a company marketing themselves and their PR tools and ‘playbooks’. ...
    April 17th 2017

  • Hosting a travel review trip...

    Recently, I had the opportunity to coordinate and host an editor for a travel review for one of Caster’s clients. ...
    April 12th 2017

  • How Cheerios’ Recent Marketing Campaign Was Able to A...

    In a recent marketing stunt to garner consumer interest, Cheerios announced that they were getting rid of their ...
    April 3rd 2017

  • My Advice for Young PR Students and Pros...

    Last week I was happy to be invited back to URI to the Harrington School of Media and Communication's Excellence ...
    March 27th 2017

  • Make the Most of Your Meetings...

    Meetings are an unavoidable, but important component of modern day business. As our meeting tools continue to ...
    March 1st 2017

  • Your Kickstarter is funded – now what?...

    After your Kickstarter has been funded, PR efforts are still crucial to keep momentum going until you're ready to ...
    February 28th 2017

  • How to Use Facebook Ad Demographics to Effectively Reac...

    I’ve written extensively for the Caster blog on the world of social advertising and the benefits it can bring to ...
    February 27th 2017

  • Improving Your PR Skills...

    Instead of only focusing on the way that we work - fast paced, deadline driven, and goal-oriented - teaching has ...
    February 20th 2017

  • Maximize Productivity – Try These Work Schedules...

    Wouldn’t you like to be more energetic, productive, and stay focused longer at work? Of course you would, who ...
    February 17th 2017

  • 3 Ways to Keep Your Media Relationships Strong...

    For PR professionals, seeking out and fostering relationships with the media is essential to pitching and ...
    February 13th 2017

  • Take Control of Your Notifications...

    It’s not quite spring yet and, depending on which groundhog you take to be your furry weather predictor, we’re ...
    February 6th 2017

  • Come As Strangers, Leave as Friends – Turneffe Island...

    Come as strangers, leave as friends. A Caster Communications account of my stay at Turneffe Island Resort.
    January 27th 2017

  • Insuring the Smart Home: the future of protecting the h...

    Homeowners look to smart home technology for a multitude of reasons. Smart home products can serve as security ...
    January 20th 2017

  • PR Goals to Set for the New Year...

    With 2016 now behind us, New Year’s resolutions are top of mind for many people. Beyond losing an extra 10 ...
    January 3rd 2017

  • Happy New Year from Caster...

    We spend a lot of our time at work; whether we’re in the office, on the road, or working from home, the Caster team ...
    December 30th 2016

  • 2016 – A Successful Year for Caster and our Clien...

    Here we are, right in the middle of holiday insanity with only a few days to go until Christmas and I just had the ...
    December 22nd 2016

  • Facebook Ad Optimization for the Holiday Season...

    We’ve discussed in previous blogs how you can use Facebook Ads for your business – including ...
    December 12th 2016

  • Learning Real-World PR...

    Interning at Caster has taught me a tremendous amount about the PR world. Until this internship, I had never worked ...
    December 2nd 2016

  • The Workplace Evolution...

    Millennials, and the effect they have on business and the workplace has been a pretty hot button topic since I ...
    November 29th 2016

  • 4 Tips for Delete-Proofing Your PR Pitches...

    In a world where everyone is constantly bombarded with emails, texts, and social mentions, it can be easy to get ...
    November 28th 2016

  • The Importance of Passion to your Personal Success...

    Who doesn’t love Richard Branson? His charisma, his fearless innovation and most of all his passion for ...
    November 21st 2016

  • How Interning at Caster Has Pushed Me Outside of My Com...

    When I accepted an internship with Caster, I had a general idea of what I would be getting myself into. I knew the ...
    November 16th 2016

  • Claim Your Space Online...

    A common question we here at Caster get when we’re out at trade shows or working with dealers and small businesses ...
    November 14th 2016

  • 3 Upcoming Tech Industry Trade Shows to Attend...

    Attending trade shows for clients is a big part of our yearly schedule here at Caster. We attend a variety ...
    November 11th 2016

  • Demo Your Demo...

    One thing I’ve learned during my time here at Caster is just how important product and or service demonstrations ...
    October 28th 2016

  • 4 PR Tips for Small Businesses...

    Owning a small business can be simultaneously rewarding and challenging. Limited budgets, resources and time can ...
    October 26th 2016

  • The Importance of Thought Leadership...

    A thought leader is someone who is an expert in a certain industry and can contribute meaningful insight on a ...
    October 21st 2016

  • Unplugging on Vacation...

    Is a "digital detox" in your future? Learn about some of the benefits of unplugging on your next vacation and how ...
    October 12th 2016

  • Even More Social Media Ads: How To Use Twitter and Link...

    I’ve written a few blogs on the power of using Facebook’s ad feature, and how you can use advertising to promote ...
    October 10th 2016

  • The Snuggle is Real...

    I’ve recently returned to Caster after taking the summer off to have a baby. But I knew the return would be ...
    October 7th 2016

  • 140 Important Characters...

    Interested in learning about Twitter's recent update to their 140 character limit rule? You've come to the right place!
    September 26th 2016

  • Kristen Norton Joins Caster Communications as Fall 2016...

    Kristen Norton is Caster's Fall 2016 Intern
    September 23rd 2016

  • How To Pack Like a Pro & Never Check a Bag Again...

    I may not be good at everything, but I am good at packing. I don’t know if it’s because I’ve ...
    September 12th 2016

  • How We Can All Benefit from a ‘Back-to-SchoolR...

    Summer is coming to an end and if you live on the east coast or in Southern Ontario like myself, ...
    September 2nd 2016

  • Caster Communications Fall Internship...

    Join the Caster team this fall by applying for a paid Internship/Senior Year PR Fellowship position! Caster is ...
    August 30th 2016

  • Facebook Ads for Your Business: How to Understand and A...

    This is the conclusion of a three part series tackling best practices, tactics and how-tos around how to use ...
    August 29th 2016

  • Blogging: where to start and how to keep it up...

    Blogs carry a brand's voice and allow it to interact with its target audience, instead of just blasting out ...
    August 26th 2016

  • PR is a lot like…baseball?...

    I had a thought this past weekend, as I often do, while mowing the lawn. While I cannot say for ...
    August 24th 2016

  • Prepping for CEDIA 2016...

    The countdown to CEDIA 2016 is on, and most PR pros in the custom installation industry are busy preparing their ...
    August 22nd 2016

  • Facebook Ads for Your Business: the Ads Dashboard and H...

    This is the second in a three part series tackling best practices, tactics and how-tos around how to use ...
    August 15th 2016

  • An Intern’s Guide to Media Lists...

    Soon after I started my internship at Caster, I realized that all the communications and public relations ...
    August 14th 2016

  • Going Offline in a Permanently Online World...

    I’m on vacation this week, hopefully by now somewhere enjoying the solitude of the White Mountains enjoying an ...
    August 12th 2016

  • Telling a brand story...

      Public relations is all about telling a story, and a brand needs a great one to be ...
    August 10th 2016

  • Facebook Ads for Your Business: The Basics...

    This is the first in a three part series tackling best practices, tactics and how-tos around how to use ...
    August 3rd 2016

  • Keeping Up With the World of PR and Technology...

    As a PR professional, you know the importance of keeping up with current events in a timely manner.  It can ...
    August 2nd 2016

  • A Social Media Guide to the ‘Big Games’...

    Are you a business thinking about upping your social media game and going for the “Au” (you’ll see why I ...
    July 29th 2016

  • Managing Social Media – Scheduled Content vs Engageme...

    Social media platforms are constantly changing and evolving, but one thing is for sure: this medium is here to ...
    July 27th 2016

  • 3 Events You Can Attend to Further Your PR Career...

    It’s a well-known fact that networking can be one of the most useful tools to help grow your career. Success in PR ...
    July 20th 2016

  • Successful Pitching...

    All PR pros have laughed at tweets posted on accounts like Smug ...
    July 13th 2016

  • Keyboard Shortcuts for Everyday Use...

    Unlike my friends, I am no keyboard shortcut ninja. Full disclosure, I think it was this year that I learned ...
    July 11th 2016

  • 3 Ways You Can Use LinkedIn to Start Growing Your Busin...

    If you’re an entrepreneur starting out, you’ve likely fine-tuned your personal LinkedIn page, but have you ...
    July 8th 2016

  • A Post Grad’s Steps to Join the Working World...

    Going from post grad to the working world within a month was a big change for me. I’m used to ...
    July 6th 2016

  • How to Eat Healthy in a Fast-Paced Work Environment...

    We get it, work is crazy. And yes, it takes effort to eat healthy. Sometimes it’s just easier to skip ...
    July 5th 2016

  • Think your company doesn’t need a social media presen...

    The emergence of social media in the past decade has changed the PR industry – the days of solely relying ...
    July 1st 2016

  • Mastering Time Management at Work...

    Time management is a skill that almost everyone seeks to gain at one point in their life. It’s hard to master any ...
    June 29th 2016

  • Ali Cerasuolo Joins Caster Team as Summer Intern...

    It’s no secret that post-grad life can be fairly intimidating and utterly confusing. Saying good bye to your home ...
    June 22nd 2016

  • Using LinkedIn to Land Your PR Job...

    The days of searching and applying for PR jobs through job sites are long outdated – to stay ahead of ...
    June 20th 2016

  • Keeping Your Team Together: Tech Tools to Organize Your...

    In the age of constant connection, there is an increasing need to make communication fast while still remaining ...
    June 17th 2016

  • Tuning Out To Tune In – Music in the workplace...

    Music in the workplace, is it a distraction, or is it an advantage? Which type of music is the best to get through ...
    June 10th 2016

  • Could a Four-Day Work Week Work?...

    Will four-day work weeks take over at the new norm, or are we stuck in the Monday through Friday 9-5 shuffle?
    June 2nd 2016

  • The Dos and Don’ts of Working from Home: How to be Su...

    I work full-time from home, and having worked in an office for the past decade, it has been a major adjustment. ...
    May 27th 2016

  • Getting Your Steps in at Work...

    We’ve all heard that sitting all day is bad for you, but how can you make your Fitbit happy when you’re working in ...
    May 26th 2016

  • Keyboard Shortcuts for Finding News, and Sharing it Fas...

    Sometimes we forget what having the internet at our fingertips means: having the answer to virtually any question. ...
    May 19th 2016

  • Using PR to get a PR Internship...

    This week PR News wrote about how to make the most of a PR internship, with some great advice. As an intern it can ...
    May 17th 2016

  • Nokia Expands Smart Home Strategy with Z-Wave...

      Every other day a smart home article is published and refers to the famous Jetson’s vision ...
    May 3rd 2016

  • Find Your Player 2 – DragonFruit Launches Dating App ...

    If you’re looking for someone to share your geekiness with, you’re in luck! Today Project DragonFruit announced the ...
    April 12th 2016

  • Meet the new Caster bloggers...

    We both joined Caster last summer, after graduating with degrees in Public Relations. We’re both Rhode Island ...
    March 4th 2016

  • Caster is off to Dallas! #CEDIA15 Updates...

    CEDIA week, otherwise known around here as one of the busiest weeks of the year, has arrived! The team is amped to ...
    October 15th 2015

  • Beale Street Audio Wants Your Playlist Suggestions for ...

    Known by many as the birthplace of Rock n’ Roll, the excitement of Beale Street in Memphis is coming to ...
    June 9th 2015

  • Scheduling Your Social...

    By: Peter Girard I live with 3 other guys my age, we all ...
    February 26th 2015

  • Battle of the Ads: Facebook vs. Google...

    By: Peter Girard For this Friday afternoon blog, I ...
    February 20th 2015

  • New Twitter Features You Might Not Have Known Existed...

    By: Peter Girard Isn’t Twitter great? Why just last month ...
    February 12th 2015

  • Conference Call Etiquette...

    By: Peter Girard Thanks to the majesty of YouTube, I came ...
    February 5th 2015

  • Work From Home More Efficiently...

    By: Peter Girard Does your job allow you to work from home? ...
    January 22nd 2015

  • 100k+ Steps Later, Here’s what I Learned from My ...

    By: Peter Girard So the majority of the Caster crew just ...
    January 15th 2015

  • The ‘Instagram Rapture’...

    By: Peter Girard First off, can I just say that I LOVE when ...
    December 26th 2014

  • Instagram – New Social King?...

    By: Peter Girard A short and sweet social-media centric blog ...
    December 18th 2014

  • Knowing your audience- connecting class and real life...

    By: Caitlin Crosby Throughout my college career, I’ve discovered a unifying theme in each of my ...
    December 15th 2014

  • Video Content, YouTube, and 2015...

    By: Peter Girard Earlier this week YouTube posted what is ...
    December 11th 2014

  • Reclaim Your Mornings...

    By: Peter Girard Let’s face it, unless you’re naturally a ...
    November 21st 2014

  • On Your Feet & Out of the Office Chair...

    By: Peter Girard Short and sweet blog post as I get back ...
    November 14th 2014

  • Curtail Distractions and Maximize Productivity...

    By: Peter Girard You’re potentially losing up to 90 ...
    November 6th 2014

  • Your Millennial Decoder Ring...

    By: Peter Girard Welp, the jig is up. ...
    October 30th 2014

  • Networking Events Are Awkward For Everyone...

    By: Peter Girard The next 3 months are going to be ...
    October 23rd 2014

  • A look into my first week interning for Caster...

    A day in the life of a Caster Comm Intern My name is Caitlin and I am currently a senior at The ...
    October 22nd 2014

  • Write a Killer Email...

    By: Peter Girard Did you know over 100 Billion emails are ...
    October 16th 2014

  • Smile When Your Battery Dies...

    Watch this video. Watch the whole thing. ...
    October 9th 2014

  • Ello Ello?...

    By: Peter Girard Short and sweet blog post coming your ...
    October 2nd 2014

  • #BendGate...

    By: Peter Girard By now, you have probably seen the ...
    September 25th 2014

  • If you’re not on Google+, you’re missing out...

    By: Peter Girard The worth of Google+ has been a popular ...
    September 18th 2014

  • Blog Inception...

    By: Kalyn Schieffer If you enjoyed the movie Inception for ...
    September 15th 2014

  • One More Thing…...

    By: Peter Girard What went down at Apple’s most recent ...
    September 11th 2014

  • How May We Yelp You?...

    By: Peter Girard We’ve discussed the power of reviews ...
    September 4th 2014

  • Time to Say Goodbye to the Peanut Gallery?...

    By: Kalyn Schieffer If you have ever scrolled through the ...
    August 25th 2014

  • Facebook Puts A Stop to ‘Like Gating’...

    By: Peter Girard With PR and social media so closely ...
    August 14th 2014

  • Which Mobile-Friendly Web Design Is Right for You?...

    By: Peter Girard Remember last week when I wrote that ...
    August 7th 2014

  • How Mobile Are You?...

    By: Peter Girard The Caster Communications website has been ...
    July 31st 2014

  • Time to Revamp Your Website?...

    By: Peter Girard Last week’s post on ...
    July 24th 2014

  • The Death of SEO?...

    By: Peter Girard ClickZ ...
    July 17th 2014

  • Why You Should Hire a Canine Intern...

    By: Kalyn Schieffer If you’ve ever visited the Caster ...
    July 1st 2014

  • What Went Down at This Years Google I/O...

    By: Peter Girard Since it’s still fresh in my head and my ...
    June 27th 2014

  • A Lesson Learned Through Dodging ‘Dirt Bombs̵...

    By: Peter Girard When I was little, my older brother and ...
    June 18th 2014

  • PR Bandwagon: Jump On or Pass?...

    By: Tim Viall In our digital age, it’s easier than ...
    June 16th 2014

  • Diving into Twitter Ads...

    By: Peter Girard I’m sure many of you know about Facebook ...
    June 13th 2014

  • Why it’s going to be cool to become “unsocial”...

    By: Tim Viall To be completely honest, I think there’s ...
    June 9th 2014

  • PR Pros = Racecar Drivers...

    By: Peter Girard We recently got our hands on a copy of a ...
    June 6th 2014

  • Block Island Beauty & AV Haven...

    By: Tim Viall When it comes to sweet home theaters, ...
    June 2nd 2014

  • A Tech-Success Story: HealthSpot Gets the Buy-In It Des...

    When it comes to technology, anyone in the industry, or any well-educated consumer, knows that just because a ...
    May 27th 2014

  • The Quest for Customer Reviews...

    By: ...
    May 23rd 2014

  • Get your spring cleaning on...

    By: Tim Viall Now that spring has finally sprung, it’s ...
    May 16th 2014

  • From Twitter to Instagram: Meet the New Faces of PR Cam...

    By: Kalyn Schieffer Chances are, if you own a television or ...
    May 12th 2014

  • Can You Hear Me Now?...

    By: Peter Girard Remember the “Can you hear me ...
    May 9th 2014

  • My Big CasterComm Debut...

    Hello friends, adoring fans and lovers of all things Caster! My name is Kalyn Schieffer, aka the new girl on ...
    May 8th 2014

  • SEO Hacks You Can Do From Your Own Backyard...

    By: Peter Girard As a company, you likely know what SEO ...
    May 2nd 2014

  • How Do You Twitter?...

    By: Peter Girard  Well, I started off today thinking it was ...
    April 25th 2014

  • Let’s Get Tradigital...

    By: Peter Girard Last week, fellow Account Coordinator ...
    April 9th 2014

  • Go where the trade show is...

    By: Tim Viall I’m not even going to try and say that ...
    April 2nd 2014

  • Get your ‘awards season’ under control!...

    By: Tim Viall As I’m writing this blog post, I’m actually ...
    March 21st 2014

  • Time Management 101: Part 1...

    Last week, my colleague Pete Girard and I had the privilege to ...
    March 11th 2014

  • The Art of the "Unplug"...

    By: Peter Girard Let me just start off by saying I’m pretty ...
    March 6th 2014

  • Social Media: Niche Is In...

    My colleague Pete has done a great job these past few weeks giving ...
    March 4th 2014

  • The Content Conundrum...

    Back in October, I wrote a blog post about public relations professionals ...
    February 28th 2014

  • Using Instagram for your Business...

    By: Peter Girard So remember last week when I blogged all ...
    February 21st 2014

  • HealthSpot & Alliance Push Reimbursement for Teleme...

    When you have a problem that needs to be addressed – consider all problems, no matter the nature or or ...
    February 19th 2014

  • PR Perfect Twitter Chats for (Almost) Every day of the ...

    By: Peter Girard Are you new to PR, or have you been in the ...
    February 5th 2014

  • Become a Journalist’s BFF...

    By: Peter Girard Welcome to the wonderful world of public ...
    January 21st 2014

  • Hot at CES 2014: SANUS iPad Air Stand...

    I may not have an iPad, let alone the iPad, but if I did, I would definitely want the iPad ...
    January 15th 2014

  • Control4 and SANUS Win Electronic House 2014 Product of...

    By Tim Viall  As a ...
    January 7th 2014

  • The Tweet Heard Around the World...

    By: Peter Girard Well 2014 is right around the corner, ...
    December 27th 2013

  • Is PR Right for You?...

    By: Peter Girard It’s a heavy question, “Is PR right for ...
    November 18th 2013

  • Top Five Social Media Fails of 2013...

    By: Allie Herzog While there have been many unfortunate social ...
    November 8th 2013

  • Should PR Pros Pitch Journalists Through Twitter DMR...

    By: Peter Girard It was ...
    November 4th 2013

  • Twitter Decoded: The Lingo You Should Know...

    By: Peter Girard ...
    October 28th 2013

  • Making the Case for Case Studies...

    ...
    October 25th 2013

  • What NOT To Tweet During A Crisis…...

    By: Allie Herzog ...
    October 21st 2013

  • Overcoming "Phone-a-Phobia"...

    I didn’t know this before I did a little research but ...
    September 5th 2013

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