A header image for a blog post on accessibility for digital content. The image features a piece of paper with thumbtacks connecting a web, symbolizing unity and connection. A blue box contains text that reads, "Blog Post: Break Digital Barriers with These Content Accessibility Tips."

Break Digital Barriers with These Content Accessibility Tips

Working in PR, I spend a lot of time stepping into the shoes of different audiences. You should see the number of targets and personas I have scribbled out on sticky notes and plastered across my desk. After all, knowing your audience is the key to making content resonate. Right? Not necessarily. Consider these questions: […]

Read More

Leveraging the Momentum: PR Strategies that Maximize Trade Show Success

If you’re reading this that means you’ve survived 9 months of trade shows this year. Congratulations! I hope you’ve avoided burn out because the hard work doesn’t stop when a trade show is over – that’s when the real work begins.  Leveraging trade show results is just as important as attending the trade show itself. […]

Read More

The End of My First Internship

Tourists are leaving town in flocks, “Back to School” signs are around every corner, the days are getting shorter, and the weather is getting cooler. Summer is ending, and soon, so will my internship at Caster. I am headed into my junior year of college with a whole new mindset about the working world. This […]

Read More

What is PR Worth?

Data is a religion among business leaders. Leading indicators are prophets, and lagging indicators form a holy text. Investments are laid at the altar of better data insights: 91.9 percent of Fortune 100 executives say they’re accelerating their companies’ investments in big data systems. At the same time, only 24 percent of those same executives […]

Read More

Director of Account Services, Peter Girard, running the White Lake Ultra

Mile Musings – What PR and Running Have In Common

Turns out, you have a lot of time to think when you set out to run 20+ miles through the woods. This I’ve learned well as I’ve charged full speed into a new hobby and now have three ultra trail runs under my belt. Riding high off these amazing events, I was struck with a […]

Read More