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SEO Resembles Marketing More Than Ever Before

Hey! I’m Adam, the latest addition to the Caster Crew. This will not be the last time you hear from me about SEO.  While I normally tell people to run far away from anyone who calls themselves an “SEO expert” (how can they be if they don’t work for Google?), I do consider myself a […]

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Mastering the world’s most popular social media platform: YouTube

With the looming threat of a TikTok ban, new platforms emerging constantly, and content guidelines shifting rapidly, the social media landscape remains volatile to say the least. But there is one constant that holds its ground amidst the chaos: YouTube. With over 2.5 billion monthly active users, YouTube is the most-used social media platform in […]

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5 Tips for a Breakthrough InfoComm

Thomas Wolfe tells us “you can’t go home again,” – but why would you want to? The InfoComm trade show is, in many ways, home for me: I started my career in the tech industry as a conference coordinator for InfoComm back in the aughts. When I head to Orlando this year, though, I’d be […]

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First Time Experience: ISE & Z-Wave Summit Through a Veteran’s Eyes

After attending trade shows such as CES, InfoComm, ISC West, IFA, MWC and others for over two decades, I was excited for a first time experience at ISE in Barcelona and the Z-Wave Alliance Summit! Returning to the beautiful city of Barcelona is always a treat – with its incredible food, rich history and welcoming […]

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A professional handshake between two individuals in business attire, symbolizing strong relationships and professional milestones. Overlaid text reads: "12 Years, 11 CES Shows, and Two Key Takeaways" by Peter Girard, Senior Vice President, with a link to the Caster Communications blog.

12 Years, 11 CES Shows, and Two Key Takeaways

12 Years, 11 CES Shows, and Two Key Takeaways There’s nothing quite like a flight with spotty Wi-Fi to force a little introspection. As I flew back from an action-packed CES 2025, I found myself reflecting on milestones (both professional and personal) and new lessons learned as I mused over my trade show key takeaways. […]

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