What Session Abstracts and Session IPAs have in Common
Whether for white papers, webinars, or especially speaking session submissions, the humble abstract plays a pivotal role in attracting attention, sparking legitimate interest, and showing a bit of style. The art of the abstract is a tricky one to master but it begins with an assessment of what an abstract is and what an abstract […]
Three Social Media Trends to Spearhead in 2021
Last year was bizarre all around – I think we’re all on the same page there. For public relations and marketing professionals specifically, 2020 was transformative. All our activities shifted to digital platforms and social content proliferated as everyone – from press and customers to friends and family – craved new ways to stay authentically […]
Not Goodbye – Just Bye for Now
Today is my last day at Caster Communications. (Typing that just hurt my soul!) I’m not going anywhere else. I mean ideally, I would be heading to a beach, but alas 2020 is what it is. Like most people, my husband Karl and I have had our fair share of challenges this year. We decided […]
The Power of a Strong Professional Network in Uncertain Times
In August of 2020, as the coronavirus pandemic raged across the globe leaving whole sectors of the economy a smoldering ruin, I lost my job. I was working in events, a field that has been especially devastated by COVID restrictions. I was utterly bereft: between the evaporation of the events industry and the need to […]
Tech’s Diversity Issues Need Community-Based Solutions
The lack of diversity in STEM fields is a problem – not just for underrepresented communities, but for the industry itself. Homogenous groups of scientists do less influential science. Less diverse design teams are less creative. The unconscious bias of coders becomes the unconscious bias of code: which in turn, becomes a PR nightmare for […]